Christmas didn't come for Champ Car fans looking for the return of
Cristiano da Matta
source:
paddocktalk.com
Why? Well... according to an article at the Champ Car web-site:
"From what I understand both the sponsorship and the will and commitment from
within the team to make it happen are there. But if my sources are correct
Santa, there's a Christmas grinch who's looking too fiercely at the bottom line
and not embracing the power in the romantic notion of three-car superteam. If
you could make Newman/Haas's grinch smile and think big Santa, you'd have as
many Champ Car fans looking for your autograph as they do Newman's."
Ba hum bug.
The PaddockTalk Perspective:
Dear Grinch,
Sign da Matta.... now!
The Champ Car Fans.
Addendum: From a marketing perspective, adding da Matta adds more depth and more
validation to the series, much like Justin Wilson's presence in 2004. Passing up
this opportunity would be a mistake, and a missed opportunity. Give the series
some more heroes that already have name recognition worldwide.