Jaguar Cars Canada

Jaguar is a British luxury car brand with a strong racing heritage and a reputation for designing opulent interiors.

In 1922, motorcycle enthusiasts William Lyons and William Walmsley founded the Swallow Sidecar Company (SSC) which, as the name suggests, specialized in sidecar manufacturing. While working on their bikes, the two men managed to create a first automobile, the SS1. Equipped with a six-cylinder engine, it made its public debut at a London exhibit in 1931. The less powerful, four-cylinder SS2 followed soon afterwards.

The company became known as SS Cars in 1933 and William Lyons took the reins. Two years later, the first official Jaguar was born. Able to sprint from 0 to 60 mph (96 km/h) in 10.5 seconds and reach a top speed of 160 km/h, the SS Jaguar 100 quickly made its mark in auto races.

Shortly before World War II, the ''SS'' designation was removed to prevent people from associating Jaguar with the Nazi regime. During the conflict, the company exclusively manufactured sidecars in an effort to support the nation.

In 1948, Jaguar's fastest automobile ever hit the stage. Inspired from the BMW 328 and featuring a 3.4-litre six-cylinder, the XK 120 could fly at 193 km/h. It spawned two variants, including the 1951 Fixed Head Coupe and 1953 Drophead Coupe.

The XK 120 evolved to become the 190-horsepower XK 140 in 1954, the same year Jaguar racing teams got the legendary D-Type.

At the start of the 1960s, William Lyons purchased Daimler (not to be confused with Daimler-Benz or Daimler AG) and developed the E-Type, the brand's most iconic model even to this day.

Jaguar then merged with British Motor Corporation (BMC) in 1966. BMC, which already owned Austin-Healey and MG, in turn merged with Leyland (owner of Triumph and Rover) to form British Leyland Motor Company.

Meanwhile, the XJ6, XKE Series 1 and Series 2, and E-Type Series 3 landed on the market as the automaker faced serious financial problems. The British government unsuccessfully seized control in 1975 and Jaguar remained on the bubble for several years.

The launch of the XJ40 brought light at the end of the tunnel, freeing the company from federal stewardship in 1984.

Ford stepped in and purchased Jaguar for $2.56 billion in 1990. Production facilities received upgrades before giving birth to the XK8 and XKR sports coupes. The XJ220 concept unveiled in 1992 got mixed reviews, so the classic 6.2-litre V12 engine was replaced with a 3.5-litre turbocharged V6. All-wheel drive also was discarded in favour of rear-wheel drive.

From then on, the XJ, XK and XF became the only models sold by Jaguar, despite the brand being acquired by Indian automaker Tata Motors in 2008.
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Jaguar Cars

  • XF
    from $ 53,500

  • F-TYPE
    from $ 72,900

  • XJ Series
    from $ 89,490

  • XK Series
    from $ 109,125

Jaguar Coverage

Latest Reviews

I Say

It is good to be bad

I know what trouble looks like; after all, I have a mischievous 2.5-year-old son at home. I see when he gets that look in his eye, that twitch of his mouth, and I know something is about to be done or was already done and I'm going to discover it momentarily. Well, the Jaguar F-Type Coupe has that look. All. The. Time.

I Say

Grace, space & pace... the bloodline continues!

"Grace, Space & Pace" has been Jaguar's slogan forever, and I'm pleased to announce that the 2014 XJL 3.0L V6 fits this like a well-worn driver's mitt. It is the quintessential class ride for those who enjoy the experience of piloting a well-designed luxury performance machine.

I Say
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2013 Jaguar XF Review

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Consistency is a good thing. Familiarity is something we humans thrive on; we don't like change or at least we don't often welcome it with open arms. In the auto industry, change is often a necessary evil, but is also something (I've come to notice this) few do often.

Latest News

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Jaguar F-Type Project 7 makes successful track debut at Le Mans

The Jaguar F-Type Project 7 made its dynamic debut in front of thousands of spectators during the Le Mans Classic race this past weekend. The company also celebrated the 60th anniversary of the D-type, a 3-time Le Mans winner which served as inspiration for Project 7.

Industry  |  Wednesday, June 25, 2014

Top 10 Villain and Bad Boys Cars

They say women are attracted to bad boys and that good guys finish last. Although both points are debatable, one element remains mostly true: bad guys are cool. And when the words "bad" and "cool" come together, a fitting set of wheels must be part of the picture.

Industry  |  Monday, May 05, 2014

2014 Jaguar XF 2.0T Preview

The base model Jaguar XF 2.0T offers expensive styling without an expensive price tag while delivering respectable fuel economy.

Latest Pictures

Photos  |  Wednesday, January 22, 2014
2013 Jaguar XF Review

Latest Videos

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