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Jaguar Cars Canada

Jaguar is a British luxury car brand with a strong racing heritage and a reputation for designing opulent interiors.

In 1922, motorcycle enthusiasts William Lyons and William Walmsley founded the Swallow Sidecar Company (SSC) which, as the name suggests, specialized in sidecar manufacturing. While working on their bikes, the two men managed to create a first automobile, the SS1. Equipped with a six-cylinder engine, it made its public debut at a London exhibit in 1931. The less powerful, four-cylinder SS2 followed soon afterwards.

The company became known as SS Cars in 1933 and William Lyons took the reins. Two years later, the first official Jaguar was born. Able to sprint from 0 to 60 mph (96 km/h) in 10.5 seconds and reach a top speed of 160 km/h, the SS Jaguar 100 quickly made its mark in auto races.

Shortly before World War II, the ''SS'' designation was removed to prevent people from associating Jaguar with the Nazi regime. During the conflict, the company exclusively manufactured sidecars in an effort to support the nation.

In 1948, Jaguar's fastest automobile ever hit the stage. Inspired from the BMW 328 and featuring a 3.4-litre six-cylinder, the XK 120 could fly at 193 km/h. It spawned two variants, including the 1951 Fixed Head Coupe and 1953 Drophead Coupe.

The XK 120 evolved to become the 190-horsepower XK 140 in 1954, the same year Jaguar racing teams got the legendary D-Type.

At the start of the 1960s, William Lyons purchased Daimler (not to be confused with Daimler-Benz or Daimler AG) and developed the E-Type, the brand's most iconic model even to this day.

Jaguar then merged with British Motor Corporation (BMC) in 1966. BMC, which already owned Austin-Healey and MG, in turn merged with Leyland (owner of Triumph and Rover) to form British Leyland Motor Company.

Meanwhile, the XJ6, XKE Series 1 and Series 2, and E-Type Series 3 landed on the market as the automaker faced serious financial problems. The British government unsuccessfully seized control in 1975 and Jaguar remained on the bubble for several years.

The launch of the XJ40 brought light at the end of the tunnel, freeing the company from federal stewardship in 1984.

Ford stepped in and purchased Jaguar for $2.56 billion in 1990. Production facilities received upgrades before giving birth to the XK8 and XKR sports coupes. The XJ220 concept unveiled in 1992 got mixed reviews, so the classic 6.2-litre V12 engine was replaced with a 3.5-litre turbocharged V6. All-wheel drive also was discarded in favour of rear-wheel drive.

From then on, the XJ, XK and XF became the only models sold by Jaguar, despite the brand being acquired by Indian automaker Tata Motors in 2008.
[...] Read more about Jaguar

Jaguar Cars

  • XF
    from $ 53,500

  • F-TYPE
    from $ 72,900

  • XJ Series
    from $ 89,490

  • XK Series
    from $ 109,125

Jaguar Coverage

Latest Reviews

I Say
Reviews  |  Friday, August 29, 2014 by Miranda Lightstone

2014 Jaguar XKR-S Review

The cat that walked by himself

There's something to be said about driving the most powerful production model a manufacturer has ever made. It makes the hairs on the back of your neck stand up, your flesh feels tingly, and your hands may even shake a bit. But take a deep breath, grip that Alcantara-clad steering wheel and enjoy every moment of the exhilarating ride.

I Say

Going out with a roar

Jaguar Land Rover is no longer a brand that, if you're under the age of 60, you've only heard of. Over the last half-decade, JLR has shot up from near extinction to being stars of the silver screen, the track, and the road. Nowadays, they're leaving marks everywhere they go.

I Say

It is good to be bad

I know what trouble looks like; after all, I have a mischievous 2.5-year-old son at home. I see when he gets that look in his eye, that twitch of his mouth, and I know something is about to be done or was already done and I'm going to discover it momentarily. Well, the Jaguar F-Type Coupe has that look. All. The. Time.

Latest News

Industry  |  Monday, September 29, 2014

Jaguar F-Type: Exotic Exhaust Notes Explained

For its blending of all things classy, powerful, and fast the Jaguar F-Type is leaving test-drivers, owners, and auto writers around the globe absolutely smitten.

Industry  |  Monday, September 08, 2014

Jaguar XE unveiled live today on YouTube!

Today marks the official launch of the all-new Jaguar XE compact luxury sedan. Before the car hits the spotlight at 1:15 p.m. ET, fans can watch several interviews and features.

Industry  |  Thursday, August 28, 2014

2015 Jaguar XF Preview

When you're talking about a behemoth 550 hp V8, it becomes earbleedingly obvious that its restrained engine roar is a key quality for those who love this type of car.

Latest Pictures

Latest Videos

Videos | Thursday, October 14, 2010
2010 Jaguar XKR Video Review
Videos | Thursday, November 05, 2009
2010 Jaguar XF R Video Specs

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