40 years of BMW 3 series

Launched 40 years ago, the BMW 3 Series can look back over an extraordinary career path. Among the key milestones along the way have been its success in pioneering a new category of vehicle, establishing itself as the embodiment of driving pleasure in its segment and becoming the world’s top-selling premium car. A BMW 3 Series represents an expression of joy in sporty, agile handling, enthusiasm for innovative technology and appreciation of premium quality.