2002 Saturn VUE Road Test

When the Saturn division of General Motors was launched in 1990, it billed itself as a "different kind of company." What was so different? First and foremost was its no-hassle, no haggle sales approach. Most people consider buying a new car akin to enduring a root canal. Saturn addressed this concern, and has enjoyed amazing success, ranked number one in both 2000 and 2001 J. D. Powers Sales Satisfaction studies. Obviously a different approach to retail has paid dividends.