The 2007 Toyota Tundra: 100 percent American... almost

London, Ontario - This time, Toyota saw red. The Japanese automaker wants to break through the American pickup market and it wisely armed itself: the 2007 Tundra is Chief engineer Yuichiro Obu's third project in North America. He picked a team of American engineers and North American suppliers. Decision and resource control now goes through Ann Arbor, Michigan, instead of Toyota City. The team went to great lengths to meet with pickup truck owners and to fully understand their needs in order to create a product that suits their aspirations. The styling process is also all-American: Toyota turned to the Calty design studio, in California.