Industry Report Part 2: Canada's Subcompacts are Where the Real Action Lies
As interesting as the compact segment is, the subcompact market is where the most opportunity lies. Almost as if seers to the future, Toyota presaged higher gas prices by introducing its new Scion nameplate before the madness started, targeting low-income youth with its B-segment xA and xB, plus C-segment tC coupe, and simultaneously pulling in as many sales for fixed income retirees.