TOYOTA LAUNCHES LARGEST INTEGRATED MARKETING CAMPAIGN IN AUTOMOTIVE HISTORY
Toyota Motor Sales (TMS) U.S.A., Inc., (NYSE: TM), today announced its plans for the most extensive, fully integrated marketing effort in automotive history. With an estimated value of $160 million, Toyota's unprecedented campaign will be the largest car introduction in the company's history and leverages the strengths of AOL Time Warner, Conde Nast Publications and the MSN network of Internet services to reach a new generation of Camry buyers. The multi-platform advertising and lifestyle initiative begins this month and will culminate in September with its broadest exposure, ultimately reaching 90 percent of all Americans more than eight times with the all-new re-designed and re-engineered Camry message in the next 60 days.