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Nissan looking to resurrect Datsun
Sunday, October 09, 2011
Go get your George Michael, Cyndi Lauper and Prince cassettes - Nissan is reportedly planning to relive the '80s by bringing Datsun back!
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GM the next Apple?
Monday, August 15, 2011
GM seems to be recovering from 2009's financial foibles, having recently supplanted Toyota as the world's number one automaker. We can now wonder at what GM's vision is for the future. Judging by what global marketing director Joel Ewanick said at the annual investors meeting, GM is looking to become nothing less than the Apple of the auto industry.
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The Volkswagen demolition crew
Friday, May 06, 2011
Got an old decrepit building standing in the way of your view of the new strip mall? Does that old factory, on the other side of the highway, cast a shadow on the brand new neon signs? Don't call the City, a contractor or the Incredible Hulk, simply ring Volkswagen.
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Talking and driving: This picture is worth 1,000 words
Thursday, May 05, 2011
As distractions behind the wheel become a major concern around the world, automakers are joining forces to encourage drivers to use their good judgement and stop talking on their cellphone while driving.
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Nissan's latest ad is no smoke show (video)
Tuesday, April 26, 2011
While the entire world was watching the new model debuts at the 2011 New York International Auto Show, including a number of gas-guzzling, V8-powered cars, Nissan found a way to direct people's attention to the environmentally-friendly LEAF with the help of TBWA/Chiat/Day.
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Hyundai rules out separate premium brand
Friday, April 01, 2011
Last December, we reported that Hyundai was looking to give a new brand name to its premium models, like the Equus and Genesis, in an effort to directly rival Lexus (Toyota) and Infiniti (Nissan).
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MINI and Crashed Ice in your Red Bull
Friday, March 25, 2011
I'm not certain if BMW had exact long term plans for MINI when they bought the British Rover Group in 1994. They certainly knew they wanted a small car, but I doubt they had any idea that the brand would mushroom as it has.
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The MINI goes harmonica crazy
Tuesday, March 15, 2011
We love it! MINI's latest publicity stunt in New Zealand involves an instrument, 330 of them actually, and a brand new Cooper Clubman. Yes, the Clubman is literally covered in harmonicas; on its bonnet, roof, doors and fenders. The car seemingly has its own theme song which strangely reminds us of Peter Griffin and his walking theme song...
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Saab calls on its fans for a new marketing campaign
Friday, March 11, 2011
Saab recently launched a marketing campaign dubbed "The Story of Saab," recounting its rich history before it was acquired by General Motors. To complete the online effort, the automaker has decided to ask its long-time admirers to create banners starring themselves and explaining their link to the manufacturer.
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Toyota announces the plural of Prius
Wednesday, February 23, 2011
Toyota ended a decade-long grammatical debate by announcing the plural of Prius. If you weren't sure how to write about the different variants of the car, you'll be happy to know that ''Prii'' has been selected as the official plural form.
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Nissan trying to convince Porsche drivers to try a GT-R
Monday, February 21, 2011
We all know that the GT-R is a real beast, both on the road and at the track. Nissan has dreamed up a creative and unusual marketing scheme to entice Porsche drivers to give it a whirl and succumb to its charms.
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30 seconds, 3 million dollars, one Super Bowl ad: a steal
Friday, February 04, 2011
We all know the Super Bowl is coming up this Sunday, February 6, pitting the Green Bay Packers against the Pittsburgh Steelers. And when you think Super Bowl, you think Super Bowl ads. In fact, there's so much hype surrounding these ads and they're watched by so many people that they can pretty much be considered an event in and of themselves.
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The Super Bowl and its ads!
Friday, February 04, 2011
It's no secret that this Sunday, February 6th 2011, is Super Bowl day. Men everywhere in North America will be converging in front of flat screens, stuffing their faces with hot-wings, beer, burgers and chips. Amen!
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Chrysler targets younger crowd with new 'S' variants
Monday, January 31, 2011
Chrysler will offer 'S' variants to attract younger customers, giving them the possibility to tune their 200s and 300s with a number of factory-approved parts and accessories, including blacked-out grilles, carbon fibre and red leather.
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Modest ambitions for the Fiat 500 in North America
Thursday, January 27, 2011
It's no secret that the Fiat 500 will soon be part of the Canadian automotive landscape. But although the cute little Italian number has generated quite a bit of consumer interest, Sergio Marchionne seems to have greater ambition for Alfa Romeo, which should be making its North American comeback after a 17-year absence.
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Smoking is bad for your, warns Pirelli
Friday, December 31, 2010
After gifting us with the most recent edition of its calendar, tire manufacturer Pirelli is back with a marketing concept that's both simple and original and designed with safety in mind. The goal: raise public awareness to the fact that burnouts are hazardous to your health. And no, Pirelli's not talking about depression.
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Hyundai will bank on premium cachet and pricing
Tuesday, December 07, 2010
Hyundai has just unveiled the guidelines of its new global branding strategy called "modern premium," which will firmly position the Korean automaker as one of the most prestigious car nameplates in the world. The plan will focus on quality customer service, innovative marketing tools as well as vehicles with a more upscale look and feel.
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New ''Innovation for All'' campaign to feature full line of Nissan vehicles
Saturday, September 11, 2010
Nissan North America, Inc. (NNA) today announced a significant new marketing initiative to showcase the strength of Nissan's innovative product portfolio and build on 10 straight months of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the theme "Innovation for All," will launch on Aug. 28 and permeate a variety of medium and targets over the next several months.
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The new Bentley Continental GT will be unveiled online
Tuesday, August 31, 2010
Crewe, England Bentley will reveal its new and compelling vision of the Continental GT next month with a unique internet reveal. The studio lights are switched-on and the cameras will start rolling at 1500 British Summer Time on Tuesday 7 September.
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Create your Kia Soul commercial in Zynga's PetVille game
Sunday, June 27, 2010
IRVINE, Calif. - Solidifying its position in social media, Kia Motors America (KMA) is furthering its online presence by teaming up with marketing agency SocialVibe and the popular Facebook®-hosted game PetVille, created by leading online game provider Zynga.
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MINI vs Porsche: masterful stunt or marketing fail?
Tuesday, June 22, 2010
Last week, we thought that MINI's publicity stunt that publicly invited Porsche to a race at Road Atlanta was fantastic. Challenging them to something that no one expected to happen, was a brilliant idea for gathering up Facebook fans and creating a marketing hype.
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Toyota's Swagger Wagon
Monday, May 03, 2010
What do Continental GTs, S-Class', F430s and Siennas have in common?
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A New Project To Celebrate The 500,000 Fiat 500 City Cars
Friday, April 30, 2010
Just 31 months since the launch of the popular supermini, the brand is celebrating reaching the half-million mark with a special showcar, called Fiat 500 Thousandth. The car will feature an unusual contribution from owners, as it will be entirely covered by 1500 photos displaying the faces of Fiat 500 customers, celebrities and fans.
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Funkmaster Flex Tricks Out Ford's Fiesta
Thursday, April 29, 2010
Dearborn, Mich. - The Ford Fiesta has been earning its street credibility since last year's Fiesta Movement, but now Ford's newest car is getting its Hip-Hop seal of approval by none other than Celebrity Customizer Funkmaster Flex. The Fiesta will appear in an episode of Flex's new TV show, 'Funk Flex Full Throttle' which premiers this Sunday, May 2, at 2 p.m. EST on MTV2.
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General Motors to Bring Chevrolet to Korea in 2011
Thursday, April 29, 2010
Busan, Korea - Chevrolet, General Motors Company's leading global vehicle brand, will be introduced in Korea in 2011. GM Daewoo Auto & Technology President and CEO Mike Arcamone made the announcement today at a press conference held in conjunction with the opening of the Busan International Motor Show.
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The Launch Film For The New Honda CR-Z
Thursday, April 15, 2010
Gaucho Productions, the London-based film and digital agency, has produced the launch film for the new Honda CR-Z. The 90 second film was commissioned by Honda Motor Europe, debuted at the international press launch of the CR-Z, and will be used for press and marketing across Europe, the Middle East and Africa.
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Kumho Increases Present On Social Networking
Sunday, March 14, 2010
Kumho Tire USA will increase its marketing efforts on major social networking sites such as Facebook, Twitter and YouTube to reach current and future Kumho enthusiasts. The "Kumho Tire" fanpage on Facebook allows fans to get updates on upcoming new products, insights on Kumho's motorsports activities and drivers, and exclusive access to contests and giveaways.
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63,000 teams participated in the Volvo's DRIVe Around the World game
Friday, February 19, 2010
Volvo's DRIVe Around The World game challenged users to virtually drive a Volvo C30 DRIVe to a Facebook friend who lives as close to 828 miles away as possible; that's how far a C30 DRIVe can reach one just one tank of fuel. The car was then passed on from friend to friend trying to complete a virtual journey around the world within 80 days.
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World's First Ice Tattoo, With Nissan Cube Inside
Tuesday, February 09, 2010
Today, controversial tattoo artist Henry Hate unveiled his first ever sculpture and the world's first ice tattoo in a creative partnership for the launch of Nissan Cube.
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Kia Unveils Super Bowl Ad With The 2011 Sorento
Friday, February 05, 2010
IRVINE, Calif., - The launch of the all-new 2011 Sorento - the largest campaign in company history for Kia Motors America (KMA) - continues today with the reveal of Kia's first-ever Super Bowl ad on www.kiasorento.com.
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Top 10 most hilarious Super Bowl car commercials!
Thursday, February 04, 2010
The Super Bowl is a monster. Every year, the National Football League championship is watched by over 100,000 million viewers, making it an ideal venue for marketers and top manufacturers... who can afford a 30-second spot during the game to promote their new products.
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Blind artist's painting of Volvo S60 goes on eBay auction (video)
Monday, December 07, 2009
The remarkable blind Turkish artist Esref Armagan was invited to Volvo Car Corporation in Sweden to paint the as yet unseen all-new Volvo S60. His work was documented on film - Volvo S60 Blind Preview. The film was featured on blogs, YouTube, Facebook and other media and became a huge success. From December 7th, 8 p.m. CET to December 17th the painting will be auctioned on eBay. The proceeds will be donated to the World Blind Union.
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Nissan Announces LEAF Zero Emission Tour Dates
Thursday, October 22, 2009
FRANKLIN, Tenn., - Nissan North America announced that the Nissan LEAF zero-emission, all-electric car will make its North American debut in Los Angeles on Nov. 13. The Los Angeles showing will be the first time people in the United States will be able to see the five-passenger, five-door, gasoline-free car, which is embarking on a nationwide tour.
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Ford And Kate Voegele Ask Teens To 'Belt It Out'
Friday, October 23, 2009
DEARBORN,- Kate Voegele, recording artist of the new hit song "99 Times," is asking teens to write their own special songs that send a message about the importance of safe driving behavior. Vehicle crashes remain the No. 1 killer of teens in America, with teens accounting for three times as many fatal accidents as other drivers.
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Volkswagen of America Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device
Thursday, October 22, 2009
HERNDON, Va., - Volkswagen of America, Inc. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the popular Firemint Real Racing game that exclusively features the all-new 2010 GTI. This is the first time an American automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully-customized inside and out.
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TV Star Angela Griffin Colects Her New Fiat 500C
Sunday, October 11, 2009
She's one of the best known faces in television drama, so there was no mistaking when Angela Griffin called into Fiat's flagship dealer, Fiat Marylebone, to collect her new car.
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Hyundai Moves to Its Own Beat!
Monday, October 12, 2009
TWENTY-SEVEN spectacular musical mechanical mash-ups, twenty-seven unique concepts and twenty-seven talented musicians - but there can only be one winner. Never mind the X Factor, 30beats could be the ultimate music competition of the moment.
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Volvo Launch A Global Communication Platform
Sunday, September 13, 2009
For the first time ever, Volvo Cars is launching a global communication platform. The theme is "There's more to life than a Volvo. That's why you drive one". The aim is clear:
"Volvo is to be perceived as a brand that stands out from the crowd, one that is bolder, inspires passion and is at the same time refined," says Michael Persson, global marketing communications director at Volvo Cars.
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A Unique Viewing Room For The Jaguar XJ
Saturday, September 12, 2009
The all-new Jaguar XJ will take Knightsbridge by storm this autumn with the opening of a unique luxury viewing room at the Berkeley hotel.
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The Second Leg Of The Giant 500C's European Tour Has Just Ended In London
Friday, September 04, 2009
The original event entitled "The Big Smile" took place from 28th August to 2nd September at Parklife, a special 4,000 m2 venue on Oxford Street, one of the busiest shopping streets in the world, which sees over 2.4 million passers-by a week and a generous 272 double decker buses passing every hour.
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Audi Branding To Be Replaced By Enhanced Visual Treatment
Wednesday, September 02, 2009
The way the Audi brand is visually depicted across all media is set to change this week as reworked designs for its famous interlocking rings logo remodel its corporate identity for the first time since 1990.
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BIXI takes Manhattan
Friday, August 21, 2009
MONTREAL - From August 20 to 23, BIXI will be in seduction mode, trying to win over our neighbours down south with five demonstrations on the island of Manhattan. During the four-day campaign BIXI reps will be on-site to answer questions about the new Montreal system and its operation.
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Kia Launches 'Go Hamster Go!' Application on Facebook
Tuesday, August 04, 2009
Members Can Compete with Kia Soul Hamsters in Augmented Reality Automotive Game - Game-changing Soul is focus of first Kia Motors augmented reality application - The Kia Soul continues its growth in social media, beating boxy and cube-like competitors
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A Bobby-Car - for a Chevy
Wednesday, July 29, 2009
Glattbrugg, Switzerland - Dealers are trying to attract customers to their showrooms any way they can. After the Brits and the Americans with their "Retire your Ride" programs, the Chevrolet dealers of Switzerland are offering an exchange incentive for any means of transport, by it two-, three- or four-wheeled. That's right, any.
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2010 Panamera and 145 historic Porsches, during Monterey Peninsula's Classic Car Week
Tuesday, July 14, 2009
At the upcoming 36th Rolex Monterey Historic Automobile Races, held at Mazda Raceway Laguna Seca on August 14-16, the sound of the initial stirrings of over 450 race cars will be complimented by the exquisite growl of the newest, most daring and most advanced vehicle Porsche has produced to date, the 2010 Porsche Panamera gran turismo.
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The new General Motors Company began operations today
Friday, July 10, 2009
DETROIT - The new General Motors Company began operations today with a new corporate structure, a stronger balance sheet, and a renewed commitment to make the customer the center of everything the new GM does.
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GM Canada will supply 300+ Malibu Hybrids for the Olympics!
Friday, July 03, 2009
Don't miss the Vancouver Olympic Games if you want to catch a glimpse of the 2010 Chevrolet Malibu Hybrid! While General Motors is busy developing a "parallel"-type hybrid variant of this midsize sedan for the 2011 model year (rumor has it the car could also be a plug-in hybrid), the bankrupt automaker announced in June that the few 2010 models being produced would find their way into vehicle fleets across the continent.
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A Contract of Almost a Million Dollars for Fibrocap!
Tuesday, April 28, 2009
BELOEIL, QUEBEC--(April 28, 2009) - Fibrocap Inc, well-known manufacturer of Fibrobec fiberglass truck caps and Spacekap, had placed itself under Chapter 11 on September 19, 2008 because of serious financial difficulties.
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To Buy or not to Buy, from Detroit, that is
Sunday, January 25, 2009
Once you get past "The Sky is Falling" mentality of media headlines and take a look at what really goes on in the auto industry, this is the time to belly up to the sales bar and get that new vehicle. There are important points to consider before you do so, but they are no different than they were a year ago. You need to ask yourself if you need a new vehicle and if you can pay for it.
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Bob Lutz on the Congress wishful thinking
Tuesday, January 20, 2009
Detroit -- During the 2009 North American International Auto Show (NAIAS) media days, GM greeted a select number of Canadian automotive journalists to a group interview session with GM Vice Chairman of Global Product Development, Bob Lutz.
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Montréal 2009: Optimism reigns at Ford (video)
Thursday, January 22, 2009
Montréal - The sales downturn in the automobile industry doesn't intimidate Ford Motor Company of Canada president and CEO, David J. Mondragon. "Ford is very well positioned as we look at our business opportunities going forward", he told us last Thursday at the Montréal International Auto Show (MIAS) in an interview.
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Volvo Canada and Aeroplan to reward Canadians!
Tuesday, December 16, 2008
Volvo Canada has just signed a deal with Aeroplan where the automaker will offer Aeroplan miles to Canadians who test-drive, buy or lease a Volvo between January 1 and March 31, 2009.
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Canadian GP: Jarno Trulli at SAQ Beaubien
Wednesday, June 04, 2008
During the off-season, Toyota F1 driver Jarno Trulli finds plenty of ways to keep himself busy. The Italian-born racer always had a passion for wine, which is why he and three partners purchased the Podere Castroni vineyard in Pescara, Trulli's native region.
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Toyota F1 bus: meet Timo Glock in Montreal
Monday, June 02, 2008
On Thursday, June 5, a double-decker bus representing the Toyota F1 Racing team will tour the streets of Montreal as part of the festivities surrounding the 2008 Canadian Grand Prix. Musicians, including a DJ, will create an exciting atmosphere for everyone. Montrealers and visitors to the race are invited to hop on board the bus, especially since they will be eligible to win cool prizes like a plasma TV and a navigation system.
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Skoda, main sponsor of the 2008 World Hockey Championship
Thursday, May 08, 2008
If you happen to be in Quebec City or Halifax these days, you've probably noticed that a new brand of automobiles is garnering a lot of attention. These cars are standing out quite nicely with their European license plates. This is not a mistake: they came straight from across the Atlantic. So to all the Czech car enthusiasts out there, make sure to catch the new Skodas at the 2008 World Hockey Championship.
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Mitsubishi: a 100-percent computer-generated TV ad for Canada
Friday, May 02, 2008
Mitsubishi's latest television advertising campaign shows a factory coming to life with muscular robots aggressively moving through various sports-related activities such as basketball, football and hockey as they assemble the cars. The TV spot relies entirely on the latest computer graphics technology to promote the athleticism of the new Eclipse and Eclipse Spyder.
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News & Events Multimedia
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Gone is the dash-mounted flower vase in the latest version of Volkswagen's Bug. Gone too is much of its cutesiness, replaced by a notable degree of sportiness intended to broaden the Beetle's target market by attracting male attention.
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