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All Prius Articles

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Hybrid owners don't go for seconds
Monday, April 09, 2012
Although the selection of hybrid models on the market has doubled in the last five years, only 35% of hybrid owners bought another hybrid when they returned to market in 2011, according to Polk, a Michigan-based automotive data and marketing company.
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2012 Toyota Prius Liftback First Impressions
Wednesday, March 28, 2012
The Toyota Prius is the number one selling hybrid in the world, and the poster child for the hybrid movement, but suddenly finds itself at a curious crossroad.
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2012 Toyota Prius c First Impressions
Monday, March 26, 2012
SEATTLE, Washington - The first thing you should know about the 2012 Toyota Prius c is that it is the most fuel-efficient vehicle you can buy in Canada, that does not plug into the electrical grid.
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2012 Toyota Prius pricing to start at $25,995
Friday, February 10, 2012
Owning Canada's best-selling hybrid just got easier. Starting at a remarkable $25,995, $1,805 less than 2011 model, the 2012 Prius is equipped with $766 worth of extra features as standard, including: all season floor mats, back monitor and display audio with USB input and Bluetooth connectivity.
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2012 Detroit Auto Show hits and misses
Friday, January 20, 2012
As any large and international auto show, Detroit 2012 featured a virtual smorgasbord of new production and concept vehicles to ponder.
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2012 Toyota Prius v Review
Thursday, January 12, 2012
Most of us are concerned about fuel economy, but I don't think we're obsessed by it. Paying for gasoline isn't as enjoyable as paying for, say, dinner in a fine restaurant or a good movie. Fortunately, for those who can't stand giving money to the oil companies, there's the Toyota Prius family of vehicles.
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2012 Toyota Prius c; the newest of the Prii
Tuesday, January 10, 2012
Toyota promised Prius lovers a complete family of hybrids a few years ago and now, they've delivered. The 2012 Toyota Prius c is the latest and most accessible member of Toyota's popular line of compact hybrid vehicles. Starting price is expected to be below $21,000.
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Toyota Prius c and NS4 plug-in hybrid concept heading to Detroit
Friday, December 23, 2011
Toyota is set to begin 2012 on a green note at the NAIAS, with the global launch of the NS4 plug-in hybrid concept as well as the North-American debut of the all-new Prius c.
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Ford C-MAX Hybrid and C-MAX Energi unite to unseat Prius
Friday, December 16, 2011
The upcoming Ford C-MAX Hybrid and C-MAX Energi plug-in hybrid will prove more fuel-efficient than the highly regarded Toyota Prius, the company promises.
Read full article
2011 Toyota Prius Review
Thursday, December 08, 2011
Prius from Toyota has set the bar when it comes to hybrid cars. Prius was the first model introduced exclusively as an electric, hybrid-assist vehicle. The idea behind an electric-assist vehicle is to have the electric motor help out the gasoline engine under heavy load conditions, which in turn improves fuel economy.

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Toyota reveals Prius c and other Tokyo unveilings
Tuesday, November 15, 2011
Toyota released the first official image of the Prius c today and announced the lineup of world premiers scheduled for the Tokyo Motor Show.
Read full article
2012 Toyota Prius v First Impressions
Tuesday, November 01, 2011
QUEBEC CITY, Quebec - With the Prius v, Toyota has inadvertently created another brand to be sold under the Toyota name. Prius v is the second of four distinctive Prius models that Toyota wants to bring to Canada. With Prius v in place, the Prius Plug-in Hybrid and the Prius c will be putting in appearances in the near future.
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Cheaper to drive: Volt or Prius Plug-in?
Sunday, October 23, 2011
Is the Chevrolet Volt cheaper to drive than the 2012 Toyota Prius Plug-in Hybrid? A new study shows that's the case when travelling 70 miles (112 km) or less between charges. However, beyond that distance, the Toyota allows drivers to save more money.
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Scoop: Behold the all-new Toyota Prius C!
Tuesday, October 18, 2011
A mistakenly-leaked brochure provides a first taste of the all-new Toyota Prius C in production trim... well before the car makes its official debut.
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What's in store for Toyota in the coming year
Thursday, June 30, 2011
Toyota Motor Sales USA held its annual dealer meeting in Las Vegas yesterday, and TMC President Akio Toyoda made some statements about what's coming up for Toyota in the next year.
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Toyota reveals Prius v, a green car for the family
Tuesday, May 24, 2011
After having shaken things up with the announcement of a wider Prius lineup, Toyota has finally released the details on the 2012 v, which will be aimed at active young families when it hits dealerships this fall.
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Toyota to accept online orders for the plug-in Prius
Friday, April 22, 2011
The Prius is a true pioneer where electric vehicles are concerned and has literally become a green car icon. To celebrate the arrival of the plug-in version of this classic eco-friendly model, Toyota's American subsidiary has announced the creation of a dedicated ordering website.
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Toyota resumed production of three hybrids
Wednesday, March 30, 2011
Toyota is slowly but surely seeing the light at the end of the tunnel following the earthquake that suspended most of its operations in Japan. Today, the automaker resumed production of three hybrid models after a two-week hiatus.
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Google's self-driving Prius efficient at high speed too (video)
Monday, March 07, 2011
Last fall, Google announced the development of an electronic system allowing vehicles to drive themselves. During a press conference held in California last week, Google let participants try out the technology.
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Toyota announces the plural of Prius
Wednesday, February 23, 2011
Toyota ended a decade-long grammatical debate by announcing the plural of Prius. If you weren't sure how to write about the different variants of the car, you'll be happy to know that ''Prii'' has been selected as the official plural form.

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Detroit 2011: Toyota unveils the Prius v (video)
Saturday, January 22, 2011
Toyota wants to further benefit from their own hybrid technology they have been using for several years and the Prius v proves it well. It offers more space than the currently available Prius sedan, can seat five passengers, will consume 5.6 litres per 100 kilometres around town and 6.2 litres per 100 kilometres on the highway.
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Detroit 2011: Toyota Prius v in images
Sunday, January 23, 2011
Toyota took advantage of the North American International Auto Show to introduce the newest member of the Prius family. With the Ford C-MAX, Kia Rondo and Mazda5 offering new and established alternatives for families who do not necessarily want to buy a minivan, Toyota wanted to be the first to launch a vehicle that combines segment versatility and hybrid technology, making them able to dance with the competition.
Read full article
Detroit 2011: Toyota presents Prius v, Prius c Concept and Prius Plug-in Hybrid
Monday, January 10, 2011
Toyota announced today at the Detroit Auto Show that the Prius will become a family of vehicles, thanks to the addition of the new mid-size Prius v and the Prius c Concept.
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Toyota aims for Prius to become top seller in U.S. by 2020
Tuesday, January 04, 2011
Toyota is nowhere near posting skyrocketing sales numbers, yet the executives of the Japanese manufacturer aim to make the Prius their top seller in the United States by 2020.
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Green cars 25% less fuel efficient than advertized
Thursday, December 30, 2010
Mirror, a British online tabloid, has published the results of a study on actual vs. advertized fuel efficiency. According to the site, green cars are 25% less fuel efficient than what the automakers promise, which is rather surprising.
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Toyota launches new Prius Generation Ğ X ğ models in the UK
Tuesday, October 26, 2010
Your eyes don't deceive you: Prius has turned street-sharp with front, rear and side skirts, 17-inch smoked-finish alloys and dark-tinted privacy glass. The new look belongs to a special edition model that celebrates the world-beating hybrid's first 10 years in the UK.
Read full article
2010 Toyota Prius Technology Package Review
Wednesday, October 27, 2010
The most famous hybrid is celebrating a decade in Canada this year. Not only is the Prius one of the most successful models of its kind, for many people it's also the very epitome of the word Ğ hybrid ğ. Keenly aware that the competition is coming fast and furious from all sides and classes, Toyota has introduced an even greener version of its ecomobile.
Read full article
2010 Toyota Prius Review
Sunday, September 05, 2010
I spent the past week behind the wheel of a mythical car. No, you couldn't find The Spirit of Ecstasy or Cavallino Rampante on the hood. The car I drove was neither extremely luxurious nor extremely powerful. Decorating the front fascia was a bluish oval with two intersecting ellipses to represent a relationship of mutual trust between the customer and the product.
Read full article
Toyota 'plugs-in' to a new sustainable mobility evolution delivers in Ontario
Sunday, August 29, 2010
TORONTO - A new era in sustainable mobility begins in Ontario, as Toyota Canada delivered a Toyota Prius Plug-In Hybrid (Prius PHV) to its provincial testing partners at a ceremony today. Toyota Canada and provincial partners the Province of Ontario (Ministry of Energy, Ministry of Transportation), Ontario Power Generation, the City of Toronto and the AUTO21 Network of Centres of Excellence were all on hand to officially 'plug-in' to the future.
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Toyota's next-gen Prius to be build in the U.S., Sequoia to be terminated
Wednesday, July 28, 2010
Toyota Motor Corp expects to build the next remodeled popular Prius hybrid car in the United States.

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Toyota Celebrates 10 Years of Prius in Canada
Sunday, August 01, 2010
(Toronto, ON) - July 27, 2010 - Ten years ago Toyota launched a new kind of car in North America. It was the Prius, an affordable car with a hybrid gas/electric powertrain. In the decade that followed, the Prius made an indelible mark on the automotive industry.
Read full article
Is a hybrid vehicle more cost-efficient than a conventional vehicle over 5 years?
Thursday, July 22, 2010
Twelve years after Honda introduced the first gas-electric hybrid vehicle into the North American mass market, consumers continue to pay a premium to purchase a hybrid, even with technological advancements.
Read full article
Toyota Prius Plug-in Hybrid: on the roads in Quebec
Friday, July 16, 2010
QUEBEC, QC - A new era in sustainable mobility began real-world tests in Quebec today, as Toyota Canada delivered a Toyota Prius Plug-In Hybrid (Prius PHV) to its Quebec provincial partners at a ceremony.
Read full article
Toyota Prius Plug-in Hybrid: on the roads in Manitoba
Thursday, July 15, 2010
WINNIPEG, Manitoba - A new era in sustainable mobility begins in Manitoba today, as Toyota Canada delivered a Toyota Prius Plug-In Hybrid (Prius PHV) to its provincial testing partners at a ceremony in Winnipeg.
Read full article
2004-2009 Toyota Prius Pre-owned
Saturday, April 17, 2010
Regardless of what the average Canadian driver or internal combustion aficionado thinks of hybrid cars, Toyota's success selling hybrid models like the Camry, Highlander and Prius has been exceptional.
Read full article
2010 New York Autoshow: Volkswagen Polo named 2010 World Car of the Year!
Thursday, April 01, 2010
New York - At a press conference hosted today by the New York International Auto Show at the Jacob Javits Centre in Manhattan, New York, the Volkswagen Polo was declared 2010 World Car of the Year (WCOTY). The Polo won this coveted title against the new Mercedes-Benz Class-E and the Toyota Prius.
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Canadian Program Will Test The Prius Plug-In Hybrid Under Real-World Condition
Friday, March 26, 2010
Toronto - The need for sustainable transportation is greater than ever, and as Toyota continues to prepare for transportation that relies on less fossil fuel, today it announced the first phase of a national Canadian partnership for real-world demonstrations of the all-new Toyota Prius Plug-In Hybrid vehicle (Prius PHV).
Read full article
Myth VS. Fact: Toyota Prius Vehicle Throttle and Brake Systems
Monday, March 15, 2010
Does the start/stop button on the dash will not turn off my Prius while it's running?
Read full article
Toyota Responds to Inaccurate Reports of Future Prius Recall
Tuesday, March 09, 2010
Media reports, citing a Wall Street Journal article, have incorrectly reported that Toyota plans to announce a new recall for the 2004-2009 Prius to address the potential risk for floor mat entrapment of accelerator pedals.
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Toyota Recall the 2010 Prius and 2010 Lexus HS 250h to Update ABS Software
Tuesday, February 09, 2010
TORRANCE, Calif.,- Toyota Motor Sales (TMS), U.S.A., Inc, today announced it will conduct a voluntary safety recall on approximately 133,000 2010 Model Year Prius vehicles and 14,500 Lexus Division 2010 HS 250h vehicles to update software in the vehicle's anti-lock brake system (ABS). No other Toyota, Lexus, or Scion vehicles are involved in this recall.

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Statement concerning 2010 Toyota Prius
Thursday, February 04, 2010
Toyota Canada is aware of a small number of isolated reports of inconsistent brake feel in certain 2010 model year Prius vehicles and we are investigating those reports.
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2010 Prius Plug-in Hybrid at Los Angeles Auto Show
Wednesday, December 02, 2009
TORRANCE, Calif., - The 2010 Toyota Prius Plug-in Hybrid vehicle (PHV) will make its North American debut today at the Los Angeles Auto Show.
Read full article
Goodyear Fuel Max Tires Selected for 2010 Toyota Prius
Monday, November 23, 2009
AKRON, Ohio, The 2010 Toyota Prius, with its excellent fuel economy and low emissions, now comes standard with Goodyear's new fuel-efficient tire, Assurance Fuel Max.
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PHEV'09 -- Is there enough lithium for everyone?
Tuesday, September 29, 2009
Montreal - What do the Chevrolet Volt, Toyota Prius Plug-In and Nissan Leaf have in common? They all use an electric motor powered by a lithium-ion battery (Li-ion). Mitsubishi, Ford and even Chrysler are just a few other manufacturers that are also using this technology for their latest plug-in hybrid (PH) or electric vehicles (EV) -- either recently or soon to be released.
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The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept
Sunday, September 13, 2009
TORRANCE, Calif., - The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle will make its world debut next week at the Frankfurt Motor Show.
Read full article
The 2010 Honda Insight, Kia Soul, and Toyota Prius Earn Top Safety Pick Award
Tuesday, August 18, 2009
The 2010 Honda Insight, 2010 Kia Soul, and 2010 Toyota Prius are the Institute's newest Top Safety Pick award winners. To qualify for Top Safety Pick, a vehicle must earn the highest rating of good in the Institute's front, side, and rear tests and be equipped with electronic stability control.
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2010 Toyota Prius Review
Wednesday, August 05, 2009
In Northern Ontario's Nickel Belt, the Toyota Prius is a far-from-common sight. Away from the big city, most folks up this way drive a Dodge Ram, tow a trailer and don't pay hybrid cars much attention unless they're giving one a funny look at a traffic light.
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Aggressive pricing for the new 2010 Toyota Prius!
Thursday, June 18, 2009
Kingston, Ontario - Toyota Canada will reveal today the pricing of the 2010 Toyota Prius. This announcement will coincide with the deliveries of the first units to select Canadian buyers across the country.
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New Prius: Cooled By The Heat Of The Sun
Monday, June 08, 2009
Climbing into a car that's been parked for a while on even a moderately sunny day can be an uncomfortable experience and is likely to provoke full-blast operation of the air conditioning, using up fuel and increasing emissions.
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Interview With Stephen Beatty, Managing Director of Toyota Canada Inc. (video)
Thursday, April 02, 2009
While at the Vancouver International Auto Show, I had the opportunity to chat with Mr. Stephen Beatty, the Managing Director of Toyota Canada. We discussed the popularity of the Toyota Prius with taxi companies and other fleet operators as well as the public.

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2010 Toyota Prius at the Vancouver Auto Show
Monday, March 30, 2009
Toyota recently unveiled its third generation Prius, which has been completely overhauled for 2010, giving it improved fuel economy and stronger performance. The new sheet metal has been sharpened and reworked slightly while retaining the space-age shape of the Prius that's influenced many other offerings in the compact segment.
Read full article
2010 Toyota Prius First Impressions
Wednesday, March 25, 2009
Toyota's Prius was the first hybrid-powered car to give eco-savvy consumers a realistic choice when it came to selecting a vehicle that imposed less harm on the environment while rewarding drivers with reduced operating expenses. Toyota has just launched the third generation of this mid-size miser, and it re-establishes the ever-popular Prius as a technology leader in the burgeoning segment of hybrid-powered vehicles.
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2010 Toyota Prius Preview (video)
Monday, March 02, 2009
It was no accident that Toyota chose California as a launch location for the 2010 Prius; after all, it's 'ground zero' in the US environmental movement, which includes the most arduous emissions regulations within North America.
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2010 Toyota Prius and Lexus HS 250h at Toronto Auto Show
Wednesday, February 11, 2009
The world's best-selling hybrid is about to get a well-deserved makeover. The new Prius is powered by a hybrid powertrain that is 90% new, according to Toyota. Combined fuel economy now averages 3.8 L/100 km, a 7% improvement, while developing 22% more power.
Read full article
2010 Toyota Prius unveiled in Detroit
Monday, January 12, 2009
The long-awaited replacement for the second-generation Prius has finally been presented today in Detroit. Totally redesigned, the new model is 22% more powerful while consuming 7% less fuel.
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2010 Toyota Prius spotted by phone!
Wednesday, September 24, 2008
As a photographer I despise camera-phones! But that was all Reed Hecht had on him as he spotted a 2010 Prius prototype on the city streets. With Toyota's history of extreme camouflage, this may be all we're able to see until the Prius makes its official debut at the North American International Auto Show, in January.
Read full article
2009 Toyota Prius Exposed!
Friday, September 21, 2007
The next generation Prius has been slightly delayed due to advanced battery technology, so Toyota will offer a late-cycle facelift to get thru another year or two.
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Toyota to increase Prius production by 70 percent
Friday, July 25, 2008
Most drivers have become sick and tired of rising gas prices, which is why they are increasingly turning to more fuel-efficient vehicles. Consequently, hybrids such as the Toyota Prius are more popular than ever. According to Reuters, demand for the Prius is so strong that the Japanese automaker decided to increase production capacity by 70 percent. A total of 480,000 units will be built annually.
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Toyota will Build the Prius in the U.S.
Thursday, July 10, 2008
The automotive market is greatly affected by the steady rise in gas prices. Manufacturers have to adjust to this new reality. Toyota, for one, decided to temporarily suspend production of the Tundra full-size pickup truck and Sequoia full-size sport utility vehicle. Meanwhile, the Prius will now be built on American soil, more precisely in Blue Springs, Mississippi. The plant is currently under construction and should be operational in 2010. With this new facility, the world's number one automaker will be able to increase the availability of its famous hybrid.
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Toyota to present the Prius Plug-In Hybrid
Sunday, June 15, 2008
This week, Toyota will unveil a concept based on its popular Prius hybrid sedan. The car will innovate by offering plug-in capability. Company engineers incorporated additional nickel-metal batteries to be charged by plugging the vehicle into a power outlet.

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The Toyota Prius, the world's most successful gasoline-electric hybrid vehicle
Sunday, May 18, 2008
Worldwide, Prius sales have topped one million vehicles since Toyota Motor Corporation introduced the model in 1997. This hybrid is particularly popular in Canada, where more than 11,000 units have been sold to environmentally-conscious buyers since 2000. For the past eight consecutive years, the Prius has won an ecoENERGY award from Natural Resources Canada's Office of Energy.
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2008 Toyota Prius Review
Monday, May 26, 2008
Many of us have long believed that the latest Toyota Prius model was the first hybrid car available on world markets, when, in fact, the Prius is in its third generation at the global level and in its second in Canada. Here's some trivia for you: The first Prius was sold only in Japan and was available by special order on other markets, such as England. Another interesting Prius fact is that it is currently the only car on the market that is noiseless during regular driving.
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Plug-in hybrid vehicle trial
Saturday, April 26, 2008
Together with Desjardins, Canada's largest cooperative financial group, and EnerSys, a global leader in stored energy solutions for industrial applications, researchers from Laval University, in Quebec City, will conduct a trial program to study community acceptance and operating success of Plug-in Hybrid Electric Vehicles (PHEVs). Starting this spring, the multidisciplinary team will spearhead a technical, financial and market-based effort to bring the environmental and economic advantages of PHEVs to mainstream markets.
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2008 Toyota Prius Road Test
Wednesday, December 12, 2007
The Toyota Prius is the world's best selling, mass-produced gas/electric hybrid vehicle. Whether or not one likes the unconventionality of its styling, one thing is for certain: the Prius is proving itself fuel efficient and reliable. The oft-cited fear of expensive battery pack replacement has not actualized, even under the most rigorous applications such as taxicab usage.
Read full article
2008 Prius to offer even more value
Tuesday, September 11, 2007
The worlds most instantly-recognizable eco-warrior just got a bit better. For 2008, the Toyota Prius will bring even more value to the atmospherically responsible Canadian customer, offering up new standard features like a self-dimming rearview mirror, 16-inch alloy wheels, a spoiler and fog lamps. Also included are seat mounted and side airbags, for additional safety.
Read full article
2007 Toyota Prius Road Test
Saturday, June 02, 2007
High-revving performance, shattering torque and race-ready handling characteristics will not be seen today. Instead, we'll take a look at the Toyota Prius- a hybrid car with a reputation as a not-so-mean green machine that's instantly recognized everywhere it goes.
Read full article
Toyota Prius upgrades for 2006
Friday, December 09, 2005
Even a car as trendy as the Toyota Prius needs an upgrade to keep buyer interest, and it also gives the Canadian arm of the Japanese firm a chance to raise the hybrid's prices a little and send more money to Tokyo.
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2005 Toyota Prius Road Test
Wednesday, March 02, 2005
Step aside, Bentley. You too, Hummer. There's a new celebrity car taking over. Mind you, a lowered suspension, 24-inch rims with spinners, tinted windows and hydraulics aren't on the list of modifications that would suit this vehicle, but there's always a first for everything, right? Stars like Leonardo DiCaprio, Jennifer Aniston and Tim Robbins (I love him) are just a few celebrities that can be spotted driving around Tinseltown in Toyota's Prius. It's not the flashiest bling-bling car out there, but with its immense popularity, it seems that you have to be on a dealer's 'A' list to get your hands on one.
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2004 Toyota Prius Road Test
Sunday, June 27, 2004
I long awaited these words from my editor, "Alexandra, you are picking up the 2004 Toyota Prius this week," and then finally they came. Why so thrilled? Come on! Try to find a more interesting vehicle anywhere? First, I longed to check out if it was as fuel efficient as the specifications claimed it to be. Second, I wanted to see how a full-hybrid system compared to an internal combustion engine (power wise and when it comes to handling).
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2004 Toyota Prius Road Test
Wednesday, August 27, 2003
If you're anything like me you were brought up to always do the right thing, or at least that was our respective parents' objective. But don't you feel that doing the right thing has become a little confusing lately. What used to seem like a black and white world often seems like a haze of gray; precisely the reason Toyota developed its Prius hybrid-electric compact car half a decade ago.

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2001 TOYOTA PRIUS
Friday, September 22, 2000
2001 Toyota Prius

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