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Earlier this month, the Provincial Government of Newfoundland and Labrador announced a series of initiatives that will aim to reduce the number of moose-vehicle collisions.

All over the world, thousands of drivers (especially young ones) die in car accidents because they feel invincible, take too many risks and don't heed the Highway Safety Code. The impact of awareness campaigns is hard to measure, and governments are still looking for concrete solutions to this veritable scourge. The Ange Gardien system invented by Canadian Denis Hugron may be what they've been looking for.

Not so long ago, consumers who put safety first had to avoid sport utility vehicles given their tendency to roll over more easily than any other type of vehicle. But now, according to the Insurance Institute for Highway Safety, SUVs have a driver fatality rate half that of cars.

Every part of an automobile serves a purpose. Engineers and designers aren't sitting around for months -- years even -- at a time discussing the ins and outs of a vehicular design if those ins and outs are only going to be a useless accessory in the end. Of course, some bits and pieces are more important than others; take the steering wheel versus the trunk cover on an SUV, for example. However, as a whole, the pieces that make up a car are all largely important to the vehicle and integral to driving it.

These days, the vast majority of vehicles on our roads are safe, but that wasn't necessarily the case 20 or 30 years ago. Luxury automakers are often those who invest the most in automotive safety and consequently the first to develop various technologies that later wind up in more affordable models. We've got a video for you today that opens the doors to BMW's safety centre and demonstrates the lengths the automaker goes to ensure your safety and peace of mind behind the wheel.

Like many of its competitors in the auto industry, Hyundai used the Consumer Electronics Show in Las Vegas to unveil a new infotainment system. It's called Blue Link, an in-vehicle telematics platform incorporating more than 30 innovative connectivity, convenience and safety services for Hyundai vehicles.

A study by the Centers for Disease Control and Prevention shows that six out of seven Americans, or approximately 85 percent, now use their seat belt when they hit the road.

If you live in an unsafe region of this planet, since last December, Land Rover can supply you with a versatile, safe and comfortable transportation solution for five people and their luggage : the new Discovery 4 Armoured!


This new version of the luxury SUV called LR4 in North America "enables occupants to travel across challenging terrains in confidence and safety," says John Graham, Commercial Manager Armoured Programs, Land Rover.

It was designed in cooperation with Centigon, a division of the Belgian Carat Duchatelet group, which specializes in armoured vehicles of all types.

DESIGNED TO PROTECT!
The Discovery 4 Armoured is virtually indistinguishable from a normal production model, yet it features ballistic steel armour and glazing which provides a high level of ballistic protection.

This Discovery can protect against the blast of 15kg of TNT detonated in close proximity to the vehicle. It also provides under floor protection against two DM51 hand grenades.

Feel any better?

To allow a swift exit from a dangerous location, a 375hp 5.0-litre LR-V8 direct-injection gasoline engine mated with a six-speed automatic transmission can move this British SUV (of undertermined weight) from 0 to

OTTAWA, Ontario -- According to Stephen Beatty, Managing Director, Toyota Canada Inc. (TCI), if you have to deal with the pain and suffering of a major challenge, you might as well learn something from it. In other words, don't let a good crisis go to waste.

Toyota is not kidding around with safety; after the much-publicized episode of recalls due to sticking accelerator pedals earlier this year, they are doing everything in their power in order to change the negative perception that some customers might have concerning the safety of their vehicles. Therefore, they have announced the introduction of their Star Safety System for all their 2011 vehicles, in a press release today.

For 40 years now the Volvo Car Corporation's Accident Research Team has documented and analysed traffic accidents involving Volvo cars. Many of the safety systems presented over the years build on know-how gained from the Accident Research Team's impressive database.

Under the revamped and updated 5-star safety ratings program, The National Highway Traffic Safety Administration announced the lineup of 2011 model year passenger vehicles that will receive new safety ratings.

Vista, Calif. - Directed Electronics has recently released new security features for its award-winning Viper SmartStart. Introduced in October 2009 as the industry's first iPhone remote car starter, Viper SmartStart continues to redefine the security category that Viper has led for over two decades.

TORRANCE, Calif. - Toyota Motor Sales (TMS), U.S.A., Inc., today announced it has established a new SMART business process utilizing existing product engineers, Field Technical Specialists and specially trained technicians to quickly and aggressively investigate customer reports of unintended acceleration in Toyota, Lexus and Scion vehicles in the United States.

Dearborn, Mich.- With the rapid convergence of in-car technology and the Internet, Ford Motor Company said today it is offering a suite of security features to protect the personal information of millions of Ford owners from the threat of computer hackers and viruses.

Toronto - Toyota Canada today announced that it will install a brake override system on an expanded range of customers' vehicles to provide an additional measure of confidence. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.

Although stoplights are one of the most common and effective traffic-control tools available, they can also be a cause of accidents, especially when they go out. Cities across the nation have tried to increase energy efficiency and safety by switching from incandescent stoplights to long-lasting LED traffic lights only to discover that these new lights present a new set of problems.

Investigations have revealed that, in some rare cases, the gas pedal can either stay depressed or take excessive time to regain its initial position. I'm sure you've heard all about it by now. But do you know what to do if such situation occurs while you're driving?

CAMBRIDGE, Mass., -- Zipcar, Inc., the world's largest car-sharing service, announced that, "The safety of our Zipsters is our top priority."

Quebec - The Société de l'assurance automobile du Québec (SAAQ) has just launched a new advertising campaign promoting safety during snow-removal operations.

Toronto, ON - Driving in bad weather conditions poses many challenges to Canadian drivers, and as the country is getting ready for another winter, Aviva Canada Inc., one of the major insurance providers in Canada, reminds motorists to exercise caution on the road.

Bosch's enhanced night vision system "Night Vision plus" makes driving in the dark even safer for drivers and other road users. Like its predecessor, this active safety system provides a high-contrast image of the area immediately ahead of the vehicle.

Ontario's ban on texting, emailing and using hand-held cell phones and other devices while driving takes effect in less than a week.

Detroit, Mich. - GM and OnStar announce the use of OnStar's Stolen Vehicle Slowdown (SVS) service to help safely recover a 2009 Chevrolet Tahoe that was carjacked at gunpoint from a subscriber in Visalia, California. This is the first time that SVS has been activated to help a subscriber in a carjacking situation.

The Federal Ministry of Education and Research in Germany recently launched a research project headed Security in Embedded IP-based Systems (SEIS) as part of the federal government's high-tech strategy and the research support programme ICT 2020. The initiative sets out to develop a universal security solution for internal and external vehicle networking based on the Internet Protocol.

As the busy Labour Day travel weekend approaches, Bridgestone Canada Inc. (BSCA) is excited to announce it has reached an agreement to extend its sponsorship with the Canada Safety Council (CSC) through 2010. The two organizations will work together to offer motorists tips, safety information and travel advice aimed at helping to make our roads safer this holiday weekend and year round.

Ogden, UT - International Armoring Corporation (IAC), a leader in the design, installation and manufacturing of armored passenger vehicles, announced today that they have successfully designed and armored the new 2010 BMW 750i.

DES PLAINES, Ill., -- Hot Wheels 2009, the National Insurance Crime Bureau's (NICB) companion study to its popular Hot Spots auto theft report, examines data reported to the National Crime Information Center (NCIC) and determines the vehicle make, model, and model year most reported stolen in 2008.

The Crash-Test Dummy family does invaluable work in the development of tomorrow's ever-safer vehicle. Each of the dummies cost up to 1.5 million kronor ($200,000 CAD), and at Volvo Car Corporation there are more than 100 members of this tough family.

The aim is that tomorrow's cars should quite simply be able to avoid accidents. Many of today's cars are already so intelligent that they alert the driver or even step in and brake the car to avoid an accident.

MONTREAL, - In Quebec, a vehicle is the target of thieves every seven minutes. They either steal them or break in to steal the articles left inside. In 2008, 31,091 vehicles were reported stolen in Quebec (-14% from 2007). To this number, add 40,107 thefts of articles taken from inside cars (+9% from 2007).

Ontario's first highway roundabout intersection was opened today at Highway 33 and County Road 1 west of Picton.

Research has revealed that drowsiness is one of the most frequent causes of highway accidents. So Mercedes-Benz engineers have developed the ATTENTION ASSIST system, which is now standard on several new models, including the E-Class Coupe.

Using radar technology, PARKTRONIC with Parking Assist debuted on S-Class vehicles, and is now available on the E-Class Coupe. The first thing it does is help you find a parking space.

The 2009 S-Class, and now the 2010 E-Class Coupe, offers the latest development stage of PRE-SAFE® Brake. The system can now engage full braking if it senses an accident is imminent.

Schreiner ProTech today announced that Autoliv, the worldwide leader in automotive safety systems, has selected Schreiner ProTech's new noise-control labeling system for automotive seat belt buckles they produce. The unique labels are specially designed to reduce noises produced by the individual components within the buckle hitting against each other during engagement, as well as when the vehicle is in motion.

The Nova Scotia government is looking at different ways to improve truck efficiency in the province. Regulations are being amended in order to allow truckers to carry larger loads, while long combination vehicles are starting to circulate on the province's roads.

An accelerated investment of $174 million for highway improvements in B.C.'s interior will create jobs, stimulate the economy and improve road safety, announced Canada's Transport and Infrastructure Minister, John Baird, and British Columbia's Transportation and Infrastructure Minister, Kevin Falcon today. Construction on the first of the highway projects is expected to begin in the upcoming construction season.

Ford's doing some cool stuff when it comes to integrating modern electronics into their vehicles. Their Sync system allows drivers to voice-command their cell phones, blackberries, MP3 players and the like-- and it can even read incoming text messages.

CHICAGO, March 3, 2009 - Ford further expands its 'smart' features for truck customers with a collection of industry-exclusive technologies for F-Series trucks and commercial E-Series vans that will help make business owners more productive and successful.