Antoine L'Estage and Nathalie Richard made the most of their brand-new Mitsubishi Evo X to win Rallye Perce-Neige, in Maniwaki, Qc - the 2012 Canadian Rally Championship (CRC) opening round.
As with car makers, tire manufacturers do their darnedest to cater to what consumers want and ask for. Michelin is to tires what Toyota is to hybrid technology; they are at the forefront, leading the way and by example.