The SUV still rings in as a vehicle of choice for countless families in North America. Although nearly all of them are CUVs and/or car-based, their rugged looks and tall stance still position them high on the "want" list of many shoppers.
The Sienna has been a successful nameplate for Toyota this past decade and a half. The first generation (1998-2003) worked especially well as it was deemed the Toyota Camry of minivans. At the time, and even today, that's a winning tagline.