F1: Ross Brawn considered reviving the Tyrrell name this season

From GMM

Ross Brawn has revealed that Formula 1's new constructors' world champions considered reviving the famous Tyrrell name before settling on Brawn GP for the 2010 season.

Debriefing the team's achievement with members of the British press, the Briton said deciding upon a brand identity for the Brackley based squad in the wake of Honda's departure had been a quandary earlier this year.

Brawn, and other members of senior management including Nick Fry, bought the outfit from Honda for a single symbolic British pound, and discussed calling their new team 'Pure Racing', the 54-year-old revealed.

"We went through a lot of permutations. Pure Racing was one, we looked at Tyrrell, too," Brawn said.

Tyrrell, founded in the late 50s by the late Ken Tyrrell and the winner of four drivers' and constructors' titles, was sold to Honda's predecessor British American Racing in 1998.

Said Brawn: "In the end, Caroline McGrory, our legal secretary, said 'let's call it your name' and there didn't seem to be any objections. I felt awkward. It is an odd thing."

As is customary, the Brawn GP logo will now be added to the formula one constructors' trophy, which will be presented by the FIA at its awards gala later this year.

"It was awkward at the beginning, seeing my name there as the team name. But I am very proud and honoured that my name is carried by the team," said Ross Brawn.