The Japanese Toyota brand has always been synonymous with quality and reliability. Covering just about every vehicle category in North America, Toyota offers a full range of cars, trucks, SUVs, crossovers, pickups and a minivan. The company also built a strong reputation of environmental friendliness, although it has been criticized in the last few years for the blandness of their products as well as the lack of true performance models.
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It all started in the 1930s, when Kiichiro Toyoda decided to follow his passion for the automobile and create some of his own. His first car and pickup truck appeared in 1935, and the Toyota Motor Co. was officially founded in 1937.
The first Toyota arrived in the U.S. in 1957, but the brand’s launch was a failure. The Toyopet Crown had a laughable name and was underpowered for the highways of America, so virtually nobody bought them. The Toyopet got the boot in 1960, to return only a few years later after a redesign. The smaller Tiara and Land Cruiser off-roader were still available in the U.S.
In 1965, Toyota presented the 2000GT sports car at the Tokyo Auto Show, a car that has become one of the most heralded models in the brand’s history. It was produced from 1967 to 1970.
In the meantime, new models appeared such as the Crown, the Corona, the Corona Mark II and the Pickup, while production topped 1 million units for the first time in the brand’s history. The Corolla was launched in North America in 1969, which went on to become the bestselling nameplate in automotive history. The Carina and Celica sports cars introduced in the ‘70s, while the Cressida replaced the Corona Mark II.
Toyota sales exploded in the 1980s as many new models were introduced and the brand was becoming renowned for its bulletproof products. Then came the Tercel and Starlet subcompacts, the rear-drive Corolla FX hatchback and sporty GT-S, the Van people-mover, the 4Runner sport-utility, the Supra and MR2 sports cars and the mid-size Camry (replacing the Corona).
The ‘90s also brought the Paseo subcompact coupe, the RAV4 compact sport-utility and the full-size T100 pickup, while the full-size Avalon replaced the Cressida, the Previa replaced the Van and the Sienna eventually replaced the Previa, while the compact Pickup was renamed Tacoma. A coupe version of the Camry called the Solara also appeared in 1999.
The Echo filled in for the Tercel in 2000, and a new milestone was achieved by Toyota in 2001 with the introduction of the Prius gas-electric hybrid. Also released were the Matrix compact hatchback, the Highlander crossover, the FJ Cruiser and Sequoia SUVs, the MR Spyder sports car, the Yaris (replacing the Echo), the Tundra (replacing the T100) and the Venza crossover. The 2007 calendar year was an absolute high for the company, with just under 9.5 million units produced.
Today, Toyota’s line-up also consists of the subcompact Yaris hatchback and sedan, the compact Corolla and Matrix, the mid-size Camry and Camry Hybrid, the Prius, the full-size Avalon, the Sienna minivan, the Venza, Highlander and Highlander Hybrid crossovers, the RAV4, 4Runner, FJ Cruiser and Sequoia sport-utility vehicles as well as the Tacoma and Tundra pickup trucks.
Whether you're renovating, getting into a new adventure sport or planning on numerous yard-related projects in the upcoming year, the used truck marketplace has you covered with affordable models that offer relatively decent fuel consumption and top-notch levels of payload and capability to get the job done.
Traversing the winding, sun-drenched, coastal Pacific Coast Highway behind the wheel of the brand new 2014 Toyota Highlander makes for a great way to spend an afternoon -- or many for that matter.
In the land of the pickup, supremacy comes at a price. The manufacturers pay this price as the last four (or so) decades have belonged to Ford and its F-150. By price, I mean that regardless of the latest technological advances, powertrain improvements or design enhancements, the Blue Oval always wins.
Toyota's replacement for the Yaris will
not only borrow its platform from the
new Mazda2, but also its SKYACTIV
engine. The new sub-compact car will
therefore become one of the few direct-
injected models within the large Toyota
Admittedly, Toyota did a bang-up job of redesigning the Avalon last year; what a looker! From a dynamic standpoint, it's also light-years away from its predecessor. Handling is excellent, the cabin is very quiet, and comfort abounds. What's more, hard plastics were replaced with soft-touch materials.
The 2014 Toyota Sienna minivan is a go-to vehicle for Canadian families. Its ride quality is only matched by its roomy and versatile interior. Fit and finish is neat. There's generous selection: seven or eight seats, FWD or AWD, etc. And like all Toyotas, the Sienna offers superb quality, reliability, and high residual value.