Toyota Cars Canada

The Japanese Toyota brand has always been synonymous with quality and reliability. Covering just about every vehicle category in North America, Toyota offers a full range of cars, trucks, SUVs, crossovers, pickups and a minivan. The company also built a strong reputation of environmental friendliness, although it has been criticized in the last few years for the blandness of their products as well as the lack of true performance models.

It all started in the 1930s, when Kiichiro Toyoda decided to follow his passion for the automobile and create some of his own. His first car and pickup truck appeared in 1935, and the Toyota Motor Co. was officially founded in 1937.

The first Toyota arrived in the U.S. in 1957, but the brand’s launch was a failure. The Toyopet Crown had a laughable name and was underpowered for the highways of America, so virtually nobody bought them. The Toyopet got the boot in 1960, to return only a few years later after a redesign. The smaller Tiara and Land Cruiser off-roader were still available in the U.S.

In 1965, Toyota presented the 2000GT sports car at the Tokyo Auto Show, a car that has become one of the most heralded models in the brand’s history. It was produced from 1967 to 1970.

In the meantime, new models appeared such as the Crown, the Corona, the Corona Mark II and the Pickup, while production topped 1 million units for the first time in the brand’s history. The Corolla was launched in North America in 1969, which went on to become the bestselling nameplate in automotive history. The Carina and Celica sports cars introduced in the ‘70s, while the Cressida replaced the Corona Mark II.

Toyota sales exploded in the 1980s as many new models were introduced and the brand was becoming renowned for its bulletproof products. Then came the Tercel and Starlet subcompacts, the rear-drive Corolla FX hatchback and sporty GT-S, the Van people-mover, the 4Runner sport-utility, the Supra and MR2 sports cars and the mid-size Camry (replacing the Corona).

The ‘90s also brought the Paseo subcompact coupe, the RAV4 compact sport-utility and the full-size T100 pickup, while the full-size Avalon replaced the Cressida, the Previa replaced the Van and the Sienna eventually replaced the Previa, while the compact Pickup was renamed Tacoma. A coupe version of the Camry called the Solara also appeared in 1999.

The Echo filled in for the Tercel in 2000, and a new milestone was achieved by Toyota in 2001 with the introduction of the Prius gas-electric hybrid. Also released were the Matrix compact hatchback, the Highlander crossover, the FJ Cruiser and Sequoia SUVs, the MR Spyder sports car, the Yaris (replacing the Echo), the Tundra (replacing the T100) and the Venza crossover. The 2007 calendar year was an absolute high for the company, with just under 9.5 million units produced.

Today, Toyota’s line-up also consists of the subcompact Yaris hatchback and sedan, the compact Corolla and Matrix, the mid-size Camry and Camry Hybrid, the Prius, the full-size Avalon, the Sienna minivan, the Venza, Highlander and Highlander Hybrid crossovers, the RAV4, 4Runner, FJ Cruiser and Sequoia sport-utility vehicles as well as the Tacoma and Tundra pickup trucks.
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Toyota Cars

  • Yaris
    from $ 14,255

  • Corolla
    from $ 15,995

  • Matrix
    from $ 17,895

  • Prius
    from $ 20,440

  • Camry
    from $ 23,750

  • Avalon
    from $ 37,355

Toyota SUVs, Crossovers & Minivan

Toyota Trucks

Toyota Coverage

Latest Reviews

I Say
Reviews  |  Friday, July 18, 2014 by Miranda Lightstone

2014 Toyota RAV4 Review

The chocolate chip crossover cookie

Here's the thing; you can't really go wrong with a chocolate chip cookie. You know exactly what you're biting into when you pick up that chocolate chip cookie. They're easy to make and even easier to ingest. No matter what, you always know what you're getting with the tried and true chocolate chip cookie. No surprises here.

I Say

Wise minivan alternative

The need for larger vehicles in North America is still very much alive. Be it for carrying people, gear or a combination of the two, few cars can replace what a crossover can do for the family. The minivan remains the best "do-anything" tool on four wheels, but we all know how uncool they are.

I Say
Reviews  |  Tuesday, June 17, 2014 by

2014 Compact Car Comparison Test

True gateways to the car market

Bread-and-butter cars -- or gateway cars -- are the first steps into a brand. They are typically the bestselling nameplates for a given manufacturer, and thus serve a number of purposes.

Latest News

Industry  |  Wednesday, August 27, 2014

Toyota Teases Us Again FT-1 Sports Car concept stuns

When we first caught a glimpse of the FT-1 concept in January at the North American International Auto Show, the automotive world collectively nodded their heads in approval and agreed that if this was to be the mascot for future Toyota designs, then they were definitely following the right racing line.

Industry  |  Tuesday, July 29, 2014

Consumer Reports pushes for Toyota Camry Hybrid recall

The people at Consumer Reports are pressing Toyota to recall about 177,500 Camry Hybrid sedans from 2007-2011 to address potential power brake defects.

Industry  |  Thursday, July 24, 2014

Meet the new 2015 Toyota Yaris

Small-car lovers, take note: The redesigned 2015 Toyota Yaris will soon arrive at dealerships in 3- and 5-door body styles.

Latest Pictures

Photos  |  Friday, July 18, 2014
2014 Toyota RAV4 Review
Photos  |  Friday, June 06, 2014
2014 Toyota Yaris review

Latest Videos

Videos | Tuesday, February 22, 2011
2011 Toyota Corolla Video Specs

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