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Toyota Cars Canada

The Japanese Toyota brand has always been synonymous with quality and reliability. Covering just about every vehicle category in North America, Toyota offers a full range of cars, trucks, SUVs, crossovers, pickups and a minivan. The company also built a strong reputation of environmental friendliness, although it has been criticized in the last few years for the blandness of their products as well as the lack of true performance models.

It all started in the 1930s, when Kiichiro Toyoda decided to follow his passion for the automobile and create some of his own. His first car and pickup truck appeared in 1935, and the Toyota Motor Co. was officially founded in 1937.

The first Toyota arrived in the U.S. in 1957, but the brand’s launch was a failure. The Toyopet Crown had a laughable name and was underpowered for the highways of America, so virtually nobody bought them. The Toyopet got the boot in 1960, to return only a few years later after a redesign. The smaller Tiara and Land Cruiser off-roader were still available in the U.S.

In 1965, Toyota presented the 2000GT sports car at the Tokyo Auto Show, a car that has become one of the most heralded models in the brand’s history. It was produced from 1967 to 1970.

In the meantime, new models appeared such as the Crown, the Corona, the Corona Mark II and the Pickup, while production topped 1 million units for the first time in the brand’s history. The Corolla was launched in North America in 1969, which went on to become the bestselling nameplate in automotive history. The Carina and Celica sports cars introduced in the ‘70s, while the Cressida replaced the Corona Mark II.

Toyota sales exploded in the 1980s as many new models were introduced and the brand was becoming renowned for its bulletproof products. Then came the Tercel and Starlet subcompacts, the rear-drive Corolla FX hatchback and sporty GT-S, the Van people-mover, the 4Runner sport-utility, the Supra and MR2 sports cars and the mid-size Camry (replacing the Corona).

The ‘90s also brought the Paseo subcompact coupe, the RAV4 compact sport-utility and the full-size T100 pickup, while the full-size Avalon replaced the Cressida, the Previa replaced the Van and the Sienna eventually replaced the Previa, while the compact Pickup was renamed Tacoma. A coupe version of the Camry called the Solara also appeared in 1999.

The Echo filled in for the Tercel in 2000, and a new milestone was achieved by Toyota in 2001 with the introduction of the Prius gas-electric hybrid. Also released were the Matrix compact hatchback, the Highlander crossover, the FJ Cruiser and Sequoia SUVs, the MR Spyder sports car, the Yaris (replacing the Echo), the Tundra (replacing the T100) and the Venza crossover. The 2007 calendar year was an absolute high for the company, with just under 9.5 million units produced.

Today, Toyota’s line-up also consists of the subcompact Yaris hatchback and sedan, the compact Corolla and Matrix, the mid-size Camry and Camry Hybrid, the Prius, the full-size Avalon, the Sienna minivan, the Venza, Highlander and Highlander Hybrid crossovers, the RAV4, 4Runner, FJ Cruiser and Sequoia sport-utility vehicles as well as the Tacoma and Tundra pickup trucks.
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Toyota Cars

  • Yaris
    from $ 14,255

  • Corolla
    from $ 15,995

  • Matrix
    from $ 17,895

  • Prius
    from $ 20,440

  • Camry
    from $ 23,750

  • Avalon
    from $ 37,355

Toyota SUVs, Crossovers & Minivan

Toyota Trucks

Toyota Coverage

Latest Reviews

I Say
Reviews  |  Monday, September 29, 2014 by Miranda Lightstone

2015 Toyota Yaris First Impression

Yup, small cars are a big deal

The small-car segment is huge. In Europe it's an absolute behemoth, and here in North America we are just beginning to grow it into the giant it is worldwide. As the feisty little fellows start to overtake our streets, companies like Toyota are taking note of the need for a highly European influence in these funky little vehicles and answering the public's desires with their latest refreshes.

I Say
Reviews  |  Tuesday, June 17, 2014 by

2014 Compact Car Comparison Test

True gateways to the car market

Bread-and-butter cars -- or gateway cars -- are the first steps into a brand. They are typically the bestselling nameplates for a given manufacturer, and thus serve a number of purposes.

I Say
Reviews  |  Friday, July 18, 2014 by Miranda Lightstone

2014 Toyota RAV4 Review

The chocolate chip crossover cookie

Here's the thing; you can't really go wrong with a chocolate chip cookie. You know exactly what you're biting into when you pick up that chocolate chip cookie. They're easy to make and even easier to ingest. No matter what, you always know what you're getting with the tried and true chocolate chip cookie. No surprises here.

Latest News

Industry  |  Wednesday, October 15, 2014

2015 Toyota Sienna on sale now, starts at $30,690

Toyota Canada has released pricing for the 2015 Sienna minivan, which is now on sale at dealerships across the country.

Preview  |  Monday, October 13, 2014

2014 Toyota Sequoia Preview

The 5.7L V8 is now the lone engine option after Toyota abandoned the 4.6L unit.

Industry  |  Tuesday, September 30, 2014

Toyota recalls 790,000 Tacomas worldwide

Toyota is recalling 790,000 Tacoma pickups from 2005-2011, including 690,000 in the U.S., to fix a rear suspension defect

Latest Pictures

Photos  |  Monday, October 13, 2014
2014 Toyota Sequoia Preview
Photos  |  Monday, September 29, 2014
2015 Toyota Yaris First Impression
Photos  |  Friday, July 18, 2014
2014 Toyota RAV4 Review

Latest Videos

Videos | Tuesday, February 22, 2011
2011 Toyota Corolla Video Specs

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