All luxury cars are status symbols. People like to buy them because of the prestige they can bring to them. These cars become a sign to the outside world stating that the person driving this car has made it. Very few of the people that buy the cream of the crop actually shop around or look for outside information on what is available. They know they want a three pointed star; they will purchase the one bearing that logo. If you have to ask how much it costs, you can not afford it.