Press fleets

For Auto123.com’s automotive journalists, the use of press fleets is essential to our work. A press fleet consists of vehicles loaned by automakers to journalists for testing and evaluation. This allows journalists to provide accurate reviews and evaluations of cars for readers, while providing an opportunity for automakers to promote their products.

The use of press fleets is important because it allows journalists to test the latest cars on the market (normally for a period of one week) and offer honest and unbiased reviews. Journalists can test the cars in real-world conditions, such as on the road or even on a test track, allowing them to provide accurate and detailed evaluations.

In addition, press fleets allow car manufacturers to promote their products by generating media coverage. Journalists can write positive reviews and ratings on cars, which can encourage consumers to buy them. Automakers can also use reviews to improve their products based on feedback from journalists.

However, the use of press fleets can sometimes be criticized, as some might think that it can influence the criticism of journalists. For this reason, it is important for us to maintain integrity and offer honest and unbiased reviews, regardless of the manufacturer and type of vehicle tested. Thus, no journalist is assigned to one brand or a few specific makes, and we try to test all makes and models of the current year.

In conclusion, the use of press fleets is an essential part of the work of an automotive journalist for Auto123.com. It allows journalists to test the latest cars on the market, offer accurate and detailed reviews, while providing an opportunity for car manufacturers to promote their products. However, it is important for journalists to maintain their integrity and provide honest and unbiased reviews so that readers can make informed decisions when buying a car.