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2002 BMW CS1 Concept

While BMW AG continues to move up the feeding chain with the British built Rolls-Royce brand and products like the sensational Z8 and audacious all-new 7-Series, the market below $35,000 remains untouchable. Is the cute little CS1 a clear vision of the Munich based automaker's smaller and more affordable future? To be clear BMW also owns and builds the fabulous MINI Cooper that starts at a very attainable $25,200. But that said those in charge of the blue and white propeller badge want to see something closer in spirit to the much loved 2002 model of the early 70s, small, practical, sporty and of course rear-wheel drive - something the MINI isn't.

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2002 BMW CS1 Concept

While BMW AG continues to move up the feeding chain with the British built Rolls-Royce brand and products like the sensational Z8 and audacious all-new 7-Series, the market below $35,000 remains untouchable. Is the cute little CS1 a clear vision of the Munich based automaker's smaller and more affordable future? To be clear BMW also owns and builds the fabulous MINI Cooper that starts at a very attainable $25,200. But that said those in charge of the blue and white propeller badge want to see something closer in spirit to the much loved 2002 model of the early 70s, small, practical, sporty and of course rear-wheel drive - something the MINI isn't.