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2002 Kia Spectra GS-X Road Test

Where the heck did Kia come from anyway? Only two years ago most Canadians had never heard of the Korean manufacturer and now over 150 dealers dot the landscape from sea to shining sea. They wouldn't have grown so quickly if we hadn't bought their cars. So why do we have a sudden fondness for the brand? It must be their witty marketing. I have to admit it's pretty smart. Maybe it's their 'unbeatable' service? At least I've heard it's pretty good. Or maybe, just maybe, it's the cars themselves?

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2002 Kia Spectra GS-X Road Test

Where the heck did Kia come from anyway? Only two years ago most Canadians had never heard of the Korean manufacturer and now over 150 dealers dot the landscape from sea to shining sea. They wouldn't have grown so quickly if we hadn't bought their cars. So why do we have a sudden fondness for the brand? It must be their witty marketing. I have to admit it's pretty smart. Maybe it's their 'unbeatable' service? At least I've heard it's pretty good. Or maybe, just maybe, it's the cars themselves?