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2004 Jeep Rescue Concept

What are the power brokers behind the Jeep brand thinking? Are they trying to build the world's largest TJ for entry in the annual monster truck road show? While that might not be a bad idea for branding the Jeep image on impressionable young minds, the real reason behind this project is a no-brainer. After all, how many "allied offensives" does the U.S. have to take part in before the original army conveyance takes back its rightful place from Hummer?

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2004 Jeep Rescue Concept

What are the power brokers behind the Jeep brand thinking? Are they trying to build the world's largest TJ for entry in the annual monster truck road show? While that might not be a bad idea for branding the Jeep image on impressionable young minds, the real reason behind this project is a no-brainer. After all, how many "allied offensives" does the U.S. have to take part in before the original army conveyance takes back its rightful place from Hummer?