2005 MINI Cooper Convertible Road Test

It's hard to believe that it was only two years ago that the MINI brand was introduced to North America. Before its launch in 2002, MINI brand awareness was at a mere 2 percent. Now, with its dashing good looks, daring personality, go-kart handling and mirth provoking add campaigns, brand awareness has escalated to between 50 and 80 percent.