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2005 Suzuki Swift European Preview

Suzuki's global marketing plan is somewhat confusing with regards to the subcompact Swift. In Japan, the Swift is a Kei vehicle based off the Wagon R. The super-compact is designed to be very affordable, falling within the jurisdictions lowest tax bracket. To Europeans, the Swift is a Hungarian-built three and five-door hatchback which North Americans will remember as the first-generation Suzuki Swift/Geo Metro/Chevrolet Sprint/Pontiac Firefly.

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2005 Suzuki Swift European Preview

Suzuki's global marketing plan is somewhat confusing with regards to the subcompact Swift. In Japan, the Swift is a Kei vehicle based off the Wagon R. The super-compact is designed to be very affordable, falling within the jurisdictions lowest tax bracket. To Europeans, the Swift is a Hungarian-built three and five-door hatchback which North Americans will remember as the first-generation Suzuki Swift/Geo Metro/Chevrolet Sprint/Pontiac Firefly.