2005 Volvo V50 2.4i

Light beer and diet soda marketing wanks have sold consumers the "less is more" mantra for years. Originally coined in the 1855 Robert Browning poem, Andrea del Sarto, the phrase was directed towards an apparently unfaithful missus to ease up on the infidelities. In the case of the new V50 premium compact wagon, Volvo is hoping less is definitely more.