2006 Honda Ridgeline LX (Video Clip)

Drive down to the U.S., especially in rural areas, and you'll notice that pickup trucks are as common as the American flag. The domestic manufacturers are battling it out each year; GM, Ford and Dodge sell about 1 million full-size pickups together. And the pickup segment has become pretty lucrative in the last 20 years. So much, that everyone wants in.