2006 SEMA Show : Volvo tries a new approach

Las Vegas, Nevada. With the World Premier of the C30 barely a couple of months behind, Volvo have already allowed three of its C30s to be heavily modified. In fact, these cars are the only ones in North America at the moment. At this point, no one has even driven a C30 as the first drive is scheduled for mid-November. Already Evolve, Heico and IPD (International Product Development) have heavily invested time and effort in the C30. We really like this move because it proves beyond a doubt that Volvo wants everybody to now the potential of this car and that this premium brand is looking at attracting a whole new crowd of young professional enthusiastic buyers.