2006 Subaru B9 Tribeca Drives off Lafayette, Indiana Assembly Line

Subaru is changing the face of its lineup, not just visually as seen on the new B9 Tribeca crossover sport utility vehicle, but it's also taking its cars upmarket, preparing to do battle with the likes of Volvo, Lexus and other European import brands. The Tribeca, which rolled off of Subaru's Lafayette, Indiana assembly line last week, will go far to change perceptions about the Japanese brand, from a celebrated builder of reliable, conservatively styled cars to one that dares to be different.