Auto123.com - Helping you drive happy

2007 Jeep Compass Preview

DaimlerChrysler unveiled its new compact crossover in Detroit at the NAIAS, the new Compass. Jeep is hoping to boost its reach by appealing to a whole new market of non-traditional 4x4 buyers. Aimed at a younger more urban market that is looking for more modern lines, fashionable styling, not "Trail Rated" off-roading capabilities, Jeep is hoping to steal customers that may have purchased a Ford Escape or a Honda CR-V in the past, not a traditional Jeep product.

Related Article

2007 Jeep Compass Preview

DaimlerChrysler unveiled its new compact crossover in Detroit at the NAIAS, the new Compass. Jeep is hoping to boost its reach by appealing to a whole new market of non-traditional 4x4 buyers. Aimed at a younger more urban market that is looking for more modern lines, fashionable styling, not "Trail Rated" off-roading capabilities, Jeep is hoping to steal customers that may have purchased a Ford Escape or a Honda CR-V in the past, not a traditional Jeep product.