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2007 Kia Rondo EX Road Test

Risk or no risk? How does a car manufacturer evaluate the potential risks when introducing a new model or worse, creating a new segment? Is it going to work? Will people buy it? How much money can I make or lose? I recently finished reading Lee Iacocca's latest book and his legacy is that of taking risks. Two of his undertakings proved to be immense success stories: the Ford Mustang and the Chrysler Minivan.

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2007 Kia Rondo EX Road Test

Risk or no risk? How does a car manufacturer evaluate the potential risks when introducing a new model or worse, creating a new segment? Is it going to work? Will people buy it? How much money can I make or lose? I recently finished reading Lee Iacocca's latest book and his legacy is that of taking risks. Two of his undertakings proved to be immense success stories: the Ford Mustang and the Chrysler Minivan.