2007 Lincoln MKX First Impressions

Lincoln is pushing hard to acquire a greater share of the premium-car market by targeting those who believe, according to Mike Richards, General Marketing Manager for Lincoln, that "earned success deserves to be rewarded but not in an outwardly way." An example of that philosophy is captured in the clean, sheer surfaces of the MKX and the sense of luxury found in the warm woods and soft materials lining its elegant but unpretentious cabin. This is a completely new vehicle for Lincoln, whose lineup has never before included an offering in the highly popular, luxury crossover segment. The Canadian-built, unibody-constructed MKX is slated to eventually replace the Aviator, which is a body-on-frame SUV.