Audi : How the company was born

Ingolstadt, Germany. Many people associate Audi's four-ring logo with the Olympic tradition. I, for one, used to believe that it had something to do with the 1936 Games, when Adolf Hitler wanted to show Germany's technological supremacy to the rest of the world. I was wrong. The origins of Audi go farther back and are much more simple. During a recent trip to Ingolstadt, home of Audi's headquarters and Museum Mobile, Peter Kober, Communications Manager for the Audi Tradition program, explained to a group of journalists how four well-known car brands once united to create the auto giant that is now Audi.