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BMW and Apple Computer Join Forces to Integrate iPod to OEM Audio System

Luxury automakers have come under scrutiny in recent years for overcomplicating vehicle electronics systems, and adding "functionality" that is only useful to a small segment of consumers. Will BMW's new relationship with Apple Computer follow this trend or produce a more positive response from the buying public?

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BMW and Apple Computer Join Forces to Integrate iPod to OEM Audio System

Luxury automakers have come under scrutiny in recent years for overcomplicating vehicle electronics systems, and adding "functionality" that is only useful to a small segment of consumers. Will BMW's new relationship with Apple Computer follow this trend or produce a more positive response from the buying public?