Detroit 2008: Lamborghini and the art of customization (video)

At Lamborghini, light blue is the star for 2008. Instead of launching new models, the Modena-based automaker chose to focus on the growing phenomenon of vehicle tuning and customization by offering a service called Ad Personam. Showcasing a number of models, most of which were sporting the Cepheus Blue Paint (named after the king of Aethiopia, husband of Cassiopeia and father of Andromeda in the Greek mythology), brand executives wanted to highlight the incredible customization potential of their cars.