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Honda to Re-Designate Home-Market Upscale Models with Acura Brand

Following Toyota's lead in reverse-engineering its Lexus brand into its home market and Nissan recently announcing that its upscale Infiniti nameplate would follow suit in coming years, it appears as if Honda's Acura division isn't necessarily going global yet, but nevertheless attempting to simplify the production and marketing of its many dual-brand models by launching in Japan.

  • Japanese-market Honda Accord (same as North American Acura TSX) (Photo: Honda)
  • Japanese-market Honda Accord Euro-R (similar as North American Acura TSX) (Photo: Honda)
  • Japanese-market Honda Accord Wagon (nothing like this in North America) (Photo: Honda)
  • Japanese-market Honda Airwave (nothing like this in North America) (Photo: Honda)
  • Japanese-market Honda Edix (nothing like this in North America) (Photo: Honda)
  • Japanese-market Honda Elysion (nothing like this in North America) (Photo: Honda)
  • Japanese-market Honda HR-V (nothing like this in North America) (Photo: Honda)
  • Japanese-market Honda Inspire (same as North American Accord) (Photo: Honda)
  • Japanese-market Honda Integra (North American Acura RSX) (Photo: Honda)
  • Japanese-market Honda Legend (same as North American Acura RL) (Photo: Honda)
  • Japanese-market Honda MDX (North American Acura MDX) (Photo: Honda)
  • Japanese-market Honda NSX (North American Acura NSX) (Photo: Honda)
  • Japanese-market Honda S2000 (Photo: Honda)
  • North American-market Acura TL (not available in Japan) (Photo: Trevor Hofmann, Canadian Auto Press)

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Honda to Re-Designate Home-Market Upscale Models with Acura Brand

Following Toyota's lead in reverse-engineering its Lexus brand into its home market and Nissan recently announcing that its upscale Infiniti nameplate would follow suit in coming years, it appears as if Honda's Acura division isn't necessarily going global yet, but nevertheless attempting to simplify the production and marketing of its many dual-brand models by launching in Japan.