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Jeep Reaches Out to Entirely New Customer Base with New Front-Drive Compass

DaimlerChrysler unveiled its new compact crossover in Detroit at the NAIAS, the new Compass. Jeep is hoping to boost its reach by appealing to a whole new market of non-traditional 4x4 buyers. Aimed at a younger more urban market that is looking for more modern lines, fashionable styling, not "Trail Rated" off-roading capabilities, Jeep is hoping to steal customers that may have purchased a Ford Escape or a Honda CR-V in the past, not a traditional Jeep product.

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Jeep Reaches Out to Entirely New Customer Base with New Front-Drive Compass

DaimlerChrysler unveiled its new compact crossover in Detroit at the NAIAS, the new Compass. Jeep is hoping to boost its reach by appealing to a whole new market of non-traditional 4x4 buyers. Aimed at a younger more urban market that is looking for more modern lines, fashionable styling, not "Trail Rated" off-roading capabilities, Jeep is hoping to steal customers that may have purchased a Ford Escape or a Honda CR-V in the past, not a traditional Jeep product.