SATURN SKY CONCEPT VEHICLE CATERS TO YOUTH

Most concept vehicles are designed to test public reaction. The Saturn Sky concept, an open-air roadster, does just the opposite. "It's a reaction to what young people told us they wanted," said Dave Smith, Saturn's newly-appointed brand character chief designer. "They said they were looking for open air and room for their friends and their stuff, balanced with a sense of responsibility. It tested so strongly. We just know this is a concept worth exploring."