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THE NEW DODGE RAM 1500 2002, BIG AND EVEN BIGGER!

You probably saw it on the road, the new 2002 Dodge Ram full-size pick-up truck. And I am pretty sure that what struck you the most was the big brawny grille that makes this new product look more like a Kenworth than an every day small-duty delivery truck! But that is excatly the effect Dodge Truck designers wanted when they reworked DaimlerChrysler's most popular ever pick-up truck. The first generation of the ?new? Dodge Ram pick-up was introduced as a 1994 model and already supported the ?big rig? look. At that time, Chrysler management told us:? People will like it or hate it but nobody will ignore the new Ram??and they were right. So for the completely redone 2002 edition, no suprise they gave it an even meaner look!

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THE NEW DODGE RAM 1500 2002, BIG AND EVEN BIGGER!

You probably saw it on the road, the new 2002 Dodge Ram full-size pick-up truck. And I am pretty sure that what struck you the most was the big brawny grille that makes this new product look more like a Kenworth than an every day small-duty delivery truck! But that is excatly the effect Dodge Truck designers wanted when they reworked DaimlerChrysler's most popular ever pick-up truck. The first generation of the ?new? Dodge Ram pick-up was introduced as a 1994 model and already supported the ?big rig? look. At that time, Chrysler management told us:? People will like it or hate it but nobody will ignore the new Ram??and they were right. So for the completely redone 2002 edition, no suprise they gave it an even meaner look!