Toyota Looks to Subaru to Raise Camry Sales to 500,000 per Year

Strangely, Toyota, a bastion of automotive convention, actually flies in the face of long-established "rules" of success, at least in some ways. Take, for instance, the styling of its top selling Camry, which is also the number one selling passenger car in the U.S. Most industry pundits and automaker execs would tell you that a vehicle's design is critical to its success, but Toyota's conservative four-door has never been the poster car