Ypsilon Sport MomoDesign and Musa on display from Lancia at Frankfurt

Italian automaker Lancia is set to dazzle crowds at Frankfurt with a new machine that conveys a natural elegance, some youthful attitude, and an interesting brand-collaboration intended to make it more appealing to design conscious consumers. Lancia has teamed up with MomoDesign for the Ypsilon Sport MomoDesign- a machine that blends the stand-out styling of MomoDesign's clothing and Lancia's automobiles. MomoDesign has even created helmets, watches, glasses and leather goods to compliment the car- as wearable interpretations of the style and attitude that identify the Lancia brand.