Concept cars

2004 Toyota X-Runner Concept

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Rob Rothwell

March 13, 2004

While "all go" with "no show" is better than the opposite, it's only half the equation. In order to fulfill the "show" expectation Toyota sought inspiration from its Hino Styling Studio in Tokyo. Here the top designers paid close attention to details such as how the wheels and tires filled the wheel

Top designers from the Hino Styling Studio in Tokyo made sure X-Runner will get noticed. (Photo: Rob Rothwell, Canadian Auto Press)

wells and how fluidly the full-surround ground-effects body kit integrated with each body panel of the concept vehicle. The installation of a hood scoop and fog lights finished-off the exterior modifications, transforming the Access-cab 4-door design into a real eye catcher, especially in its electric blue paint scheme.

At first glance I have to admit to mistaking the X-Runner for a Chevy SS pickup; probably due to the fact my test Chevy was painted a very similar color. But the X-Runner would offer more performance than the Chevy, as it would the all show, no go SSR.

If built the X-Runner would truly make an impact in the midsize pickup market, but will such an impact be felt anytime soon, I asked David Stone, Manager of Public Relations for Toyota Canada? In the purposely vague and often elusive style typical of automotive communications reps, David

If the demand is there, sport truck fans could be behind the wheel of the X-Runner in the near future. (Photo: Rob Rothwell, Canadian Auto Press)

answered, "Possibly." These guys are slicker at sidestepping than politicians, but what I read into "possibly" is that it will all depend on the public's response to the concept vehicle. If the X-Runner does go into production, and I'll bet it does, it won't be right away says David. Translation: maybe in a year or two.

I hope Toyota does find the wherewithal to put the X-Runner into production. Adding high performance to the number one Japanese brand's excellent reputation for quality and dependability would be a winning proposition, literally. So c'mon Toyota, shake-off some of that conservative "good guy" image and adopt a little "bad @$$" attitude in the way of the X-Runner - and live a little!

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