The Car that Mitsu Needs in North America
The fact that Mitsubishi Motors is struggling as of late is hardly news, at least in the strictest sense of the word. Pretty well
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| There are nothing like exciting new products to help boost the image and bottom line of a troubled automaker. (Photo: Mitsubishi Motors North America) |
What can the company do to boost the bottom line? A variety of things are already underway, mostly behind the scenes, but there's nothing better for staging a comeback than
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| Exciting new products for Mitsubishi, like the revised Galant and Endeavor (shown), give hope to consumers and dealers alike. (Photo: Trevor Hofmann, American Auto Press) |
Mitsu did this recently with the introduction of the completely revised and much improved Galant midsize sedan earlier this year, a launch which followed the equally innovative, extremely sporty Endeavor crossover sport utility. These models fight it out in two of the most hostile new vehicle environments in the North American market, with Toyota's Camry and Honda's Accord usurping most sales in the first category, and a host of domestic and import crossovers from Chrysler's Pacifica to Toyota's Highlander soon to take on a completely new Ford Freestyle, among others in the second segment.