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2010 New York Autoshow: 2011 Kia Optima

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Khatir Soltani
As reported by Kia Motors
New York
- Kia Motors America today globally unveiled the all-new 2011 Optima midsize sedan at the New York International Auto Show. Arriving in showrooms in early fall, the next generation Optima continues Kia's design-led transformation while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Optima's groundbreaking spirit continues under the hood and inside the cabin with the introduction of three new powertrains -- including the brand's first-ever hybrid in the U.S. (available in 2011) -- which deliver class-leading power(1) and fuel economy while the latest technology features and luxury amenities are available at the touch of a button or a simple voice command.

Designed at Kia's studios in Frankfurt and Irvine, Calif., the all-new Optima is longer, wider and lower than the vehicle it replaces and is based on an all-new midsize platform that allowed for distinctive dimensions and proportions in the segment(1) while also providing a unique canvas for Kia's global design team to pen a vehicle that stands apart from everything else in the segment.

The all-new Optima also employs engine management systems like direct injection and turbocharging to help bring performance to the brand without sacrificing fuel efficiency. Its smooth-flowing lines speak of grace and style and offer a strong hint of European luxury.

Sleek and Streamlined Exterior
The 2011 Optima projects a high-performance yet elegant image with its unique silhouette and sleek stance that builds upon Kia Motors' philosophy of creating high quality and dynamic vehicles that evoke passion. The striking face of Optima features Kia's signature bold tabbed grille that is surrounded by projector headlamps. Longer, wider and lower than before, Optima's coupe-like profile is enhanced by a sweeping chrome arc that flows from the A through C pillars, a distinctive design motif that visually lowers the car further and enhances its proportions. Optima's roofline connects with its high and pronounced shoulder line that leads to its sculpted flanks and extended wheelbase. Boldly flared wheel arches and a raked cabin create a sedan with a graceful muscular stance.

Available in three trims, LX, EX and SX, the 2011 Optima offers numerous standard features. The LX includes dual exhaust with chrome tips, solar glass, outside mirror turn signal indicators and 16-inch steel wheels fitted with 205/65R16 tires. Upgrading to the EX offers standard fog lights, heated outside mirrors, exterior chrome/body-color door handles along with 17-inch alloy wheels with P215/55/R17 tires. Moving up to the athletic SX adds HID headlights with auto leveling, LED rear combination lights, unique front grille design, rear lip spoiler, sculpted side sills, aero wiper blades, red brake calipers and 18-inch black machined finish alloy wheels furnished with P225/45R18 tires, achieving a true performance look.

Luxuriously Equipped Interior

From the moment the door opens, Optima presents an immediate sense of a driver's car. The instrument panel is contoured toward the driver to suggest a cockpit feel with precise gauges and controls for an overall sport performance experience without sacrificing comfort or roominess. Paddle shifters behind the steering wheel convey that Optima is built for people who are passionate about cars. A high console with a short shifter adds to the cockpit perception while an available panoramic sunroof provides an open-air feeling. Offering occupants both space and comfort with a number of standard convenience features, the sedan's chic cabin unifies with the exterior design by welcoming its passengers with lean and ergonomic seat design and effective storage throughout. Modern standard features such as six-way adjustable driver's seat with power lumbar support, illuminated vanity mirrors and a trip computer further expand the cabin's luxurious qualities.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities with three months complimentary service(2). Also standard on all trims are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth®(3) wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada