Geneva 2011: Klaus Bischoff talks to Matt St-Pierre
I must admit that interviews are not my forte, nor do I own a Kia, not that I wouldn't want one. I'm a self-proclaimed car-tard and it has always been about the cars, not the people. In time, I matured (really) and realized that people are the product and this is what drives passion and makes us, the car-buying public, want to buy.
