"I've had people inquire before I even had the franchise", notes Pfaff. "We've taken down all the names. We're talking this very seriously. I want to make sure everyone knows that it's not Chris Pfaff's best friend from high school who gets to move to the top of the list.
"If the cars are completely sold out, we won't be arrogant about it. The waiting list process will be very transparent. You hear stories about the frustration people have with different cars and their waiting lists. We don't want that. We'll stay humble and appreciate any body that is going to do business with McLaren in Toronto."
According to Pfaff, the first wave of "hand raisers" have come more from the Ferrari crowd, than the Porsche crowd.
The facility itself will actually be located north of Toronto, in the city of Woodbridge, at a former Saturn dealership. According to Pfaff, converting a 1980-era domestic dealership to McLaren standards is a "huge undertaking," but his team is "very excited" about adding the storied brand to the dealer group, which already represents Porsche, Audi, VW, Toyota and Hyundai.
While Toronto will be McLaren's biggest Canadian market, it certainly won't be the only one. Customers will come from across Canada, which means "long-distance" service. The lone McLaren-certified technician will fly out to perform maintenance requirements at the prescribed intervals, and for emergency calls. Cars will also be trucked back to the dealership. Whenever possible McLaren will also utilize the car's on-board diagnostic systems, which can talk directly to technicians in the U.K.
"If the cars are completely sold out, we won't be arrogant about it. The waiting list process will be very transparent. You hear stories about the frustration people have with different cars and their waiting lists. We don't want that. We'll stay humble and appreciate any body that is going to do business with McLaren in Toronto."
According to Pfaff, the first wave of "hand raisers" have come more from the Ferrari crowd, than the Porsche crowd.
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| Photo: Mike Goetz/Auto123.com |
The facility itself will actually be located north of Toronto, in the city of Woodbridge, at a former Saturn dealership. According to Pfaff, converting a 1980-era domestic dealership to McLaren standards is a "huge undertaking," but his team is "very excited" about adding the storied brand to the dealer group, which already represents Porsche, Audi, VW, Toyota and Hyundai.
While Toronto will be McLaren's biggest Canadian market, it certainly won't be the only one. Customers will come from across Canada, which means "long-distance" service. The lone McLaren-certified technician will fly out to perform maintenance requirements at the prescribed intervals, and for emergency calls. Cars will also be trucked back to the dealership. Whenever possible McLaren will also utilize the car's on-board diagnostic systems, which can talk directly to technicians in the U.K.
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