Chrysler has just come off a banner year is sales, landing in 2nd in Canada behind only Ford, and by an extremely slim margin. In fact, their previous best of 272,160 units delivered in 1988 has been eclipsed with a year-end result of 290,004 sales.
In the process, their market share has grown to 15.4% (15.5% - Ford) and as far as I’m concerned, with the arrival of the new 2015 Jeep Renegade, it ain’t likely to shrink.
Their latest “City sized Jeep” is going to do well for a number of good reasons. One of them is that the segment this Michigan-designed-and-engineer-and-Melfi-Italy-built small CUV is in constant expansion with around 130k sold in Canada in 2014. Another is that it’s a Jeep.
Pricing will be the most important factor and its entry-level sub-$20k number is enticing. However, the asking price rises rapidly from there on in. It’ll be up to consumers to decide whether the price is right.
Here are the trims along with the MSRPs:
- SPORT 4X2 - $19,995
- NORTH 4X2 - $25,995 (expected 15% of sales volume)
- SPORT 4X4 - $25,995
- NORTH 4X4 - $27,495 (expected 50% of sales volume)
- TRAILHAWK - $31,145
- Limited - $31,995
The 2015 Jeep Renegade is all about the adventurous lifestyle with its iconic Jeep styling and true Jeep capabilities.