Tuner Developing 500-HP Range Rover Sport

When is enough, enough? In the race to lure in adrenaline junkies with more money than seemingly good sense, every premium automaker is vying for top dog in a top-tier sport utility horsepower war. When the automakers have taken their new 'utes as far as socially responsible multinationals can without turning positive spin into negative outrage, the tuners step in to push the envelope yet further. One such tuner is Overfinch, a little known tech shop that's busy building a 500-horsepower version of the new Land Rover Range Rover Sport.