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A Hyundai pickup truck may soon hit the market

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With the positive reaction to its Santa Cruz concept at the North American International Auto Show in January, Hyundai is seriously considering the possibility to launch a production variant of this pickup truck, R&D director Park Byung-cheol told Reuters.

He warned that obstacles still need to be overcome in order to launch a new pickup on the market. 

Over the past few years, rumours of a Hyundai/Kia pickup have gained steam. In fact, the Korean automaker had talks with Chrysler in 2010 about a new joint venture. Will this time be the good one?