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Abarth celebrates speed and rebirth at Geneva

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Khatir Soltani
A year after the re-birth of the Abarth brand, and they're hitting the show floor at Geneva for an exciting public launch and celebration of what's to come. It's a special year for Abarth, and the company will display its latest technologies and achievements alongside some historical successes.

500 Abarth

The Swiss show will be the setting for the public launch of the 500 Abarth, a performance-tuned version of the award-winning Fiat model. The sport-optimized 500 will combine performance oriented driving with the latest technology used for safety and engineering.

The company's upcoming racing season will be promoted at Geneva as well. This year's motorsports starts with the Intercontinental Rally Challenge, which will see a pair of Grande Punto Abarth S2000s driven by factory drivers Giandomenico Basso and Anton Alen. The machines will also compete in the Italian Rally Championship later in the year.

Sticking to tradition and success in motorsports with 'small but wicked' cars, Abarth will celebrate their new driving school as well. The school will teach young drivers the best practices for safety under instruction from famous Italian rally driver Sandro Munari.

The Geneva Motor Show opens March 6th.

Grande Punto Abarth

photo:Fiat
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada