Top 10: Super Bowl LIV’s Car Ads, From Best to Worst A 30-second spot on this year’s football extravaganza cost $5.6 million

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6 - Ford Mustang Mach-E

Ford didn’t want to miss the opportunity to present to the huge Super Bowl audience the latest star of its lineup, the Mustang Mach-E electric SUV . We see it surrounded by classic versions of the pony's history, as if to show the need by Ford to reconcile the whole bunch of them. In fact, the model is presented in the ad as a new member of the Mustang family.