Top 10: Super Bowl LIV’s Car Ads, From Best to Worst A 30-second spot on this year’s football extravaganza cost $5.6 million

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5 - GMC Hummer

The electric GMC Hummer will be presented on May 20th, but GM had already confirmed we’d be getting a first peek during the Super Bowl. This one didn't teach us anything we hadn’t already seen in the video clips released earlier, but shows us how 1000 horsepower, 11,500 pound-feet of torque, a 0-100 km/h in 3 seconds and complete domination take shape... in silence. Interesting approach that leaves some mystery.