Racing for... the environment
Honda has just found a way to help raise awareness of the environmental issues facing the planet. For the 2007 Formula One season, the company's RA107 F1 car will simply feature a huge image of the Earth in place of the advertising and sponsor logos. The new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda's commitment to help address the environmental issues facing the world.
Everyone can get involved!
The idea is simple. Anyone who makes a pledge to change their lifestyle in order to improve the environment and makes a donation to an environmental charity will have the opportunity to have their name on the car. Each name will form a tiny individual pixel which will help build the image of planet earth on the car. To make a pledge and sponsor the Honda F1 car, go to www.myearthdream.com.
Universal Music and Gatorade are the first global brands to partner the team in this exciting new concept. The Honda Racing F1 Team will work closely with global environmental charities to develop Honda's existing environmental ethos within the world's most high-profile motorsport.
photo:Honda
Honda has just found a way to help raise awareness of the environmental issues facing the planet. For the 2007 Formula One season, the company's RA107 F1 car will simply feature a huge image of the Earth in place of the advertising and sponsor logos. The new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda's commitment to help address the environmental issues facing the world.
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Everyone can get involved!
The idea is simple. Anyone who makes a pledge to change their lifestyle in order to improve the environment and makes a donation to an environmental charity will have the opportunity to have their name on the car. Each name will form a tiny individual pixel which will help build the image of planet earth on the car. To make a pledge and sponsor the Honda F1 car, go to www.myearthdream.com.
Universal Music and Gatorade are the first global brands to partner the team in this exciting new concept. The Honda Racing F1 Team will work closely with global environmental charities to develop Honda's existing environmental ethos within the world's most high-profile motorsport.
photo:Honda